Abrégé

A computer-implemented method of channel change detection and overlay detection for a broadcast output, the computer-implemented method comprises providing a broadcast stream for a display; dividing the display into one or more regions, and selecting at least one of the one or more regions; based on the selected one or more regions, determining a first content associated with the broadcast stream; at a time associated with an insertion point for a second content, determining whether the determined first content associated with the broadcast stream matches a target content associated with insertion of the second content in the broadcast stream at the insertion point; for the first content not matching the target content, blocking the insertion of the second content; and for the first content not matching the target content, performing the insertion of the second content.

Classes IPC  ?

• H04N 7/10 - Adaptations à la transmission par câble électrique

Abrégé

A consensus-based approach can be used to determine content that was provided by one or more sources over a period of time. Devices receiving or obtaining the content can analyze the content to generate a fingerprint or other representation of the received content. The fingerprint data from the various devices can be aggregated and analyzed to determine whether a consensus can be reached as to an identity of the content that was received. Information for the identified content can then be used to generate a schedule of times at which various instances of content were provided by the one or more sources

Classes IPC  ?

• H04L 29/08 - Procédure de commande de la transmission, p.ex. procédure de commande du niveau de la liaison
• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
• G06F 21/53 - Contrôle des usagers, programmes ou dispositifs de préservation de l’intégrité des plates-formes, p.ex. des processeurs, des micrologiciels ou des systèmes d’exploitation au stade de l’exécution du programme, p.ex. intégrité de la pile, débordement de tampon ou prévention d'effacement involontaire de données par exécution dans un environnement restreint, p.ex. "boîte à sable" ou machine virtuelle sécurisée
• G06K 9/62 - Méthodes ou dispositions pour la reconnaissance utilisant des moyens électroniques
• G06Q 30/02 - Marketing; Estimation ou détermination des prix; Collecte de fonds

Abrégé

Approaches provide for evaluating lift associated with supplemental content based on a Monte Carlo unexposed method. Users may be separated into groups of exposed users that have interacted with supplemental content and an unexposed group that has not interacted with the supplemental content. Activity of the users in the unexposed groups may be tracked over conversion windows that are obtained, at least in part, from conversion windows of the exposed users. Thereafter, conversion rates for the unexposed group may be determined within the same windows as those of the exposed group to determine the impact of the supplemental content.

Classes IPC  ?

• G06Q 30/00 - Commerce
• G06Q 30/02 - Marketing; Estimation ou détermination des prix; Collecte de fonds
• H04N 21/00 - Distribution sélective de contenu, p.ex. télévision interactive ou vidéo à la demande [VOD]
• H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p.ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux

Abrégé

Approaches presented herein provide for the management of viewership data, including contractual terms and transaction history, through immutable distributed ledgers, such as blockchain. Temporary identifiers can be used to store viewership data for a viewer to one of these public, distributed ledgers. A physical device identifier is associated with a media device. An identity manager generates and rotates temporary public identifiers that are mapped to the physical identifier of the device. Viewership data from the device and the related temporary identifiers are stored on the public distributed ledger. The identity manager receives a contract to provide viewership data of media device over a particular period. The identity manager supplies the temporary identifiers of the media device over the period specified. Upon fulfilment of the contract, the identity manager rotates the temporary identifier associated with physical device to ensure that prior temporary identifiers are no longer mapped to the same physical device identifier. The terms of the contract and subsequent viewership data are stored on the distributed ledger.

Classes IPC  ?

• G06Q 30/02 - Marketing; Estimation ou détermination des prix; Collecte de fonds
• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
• G06Q 30/06 - Transactions d’achat, de vente ou de crédit-bail
• G06F 16/951 - Indexation; Techniques d’exploration du Web

Abrégé

Approaches provide for adjustment of playback settings on a user device based at least in part on a type of content being consumed via the user device. The content type may be determined based on a fingerprint acquired from the content presented via on the client device. The content type may be associated with one or more associated playback settings based on properties of the content type, which may be stored in a content profile. The playback settings may be provided to the user device to set or adjust one or more settings of the user device, as may relate to the presentation of the content.

Classes IPC  ?

• H04R 29/00 - Dispositifs de contrôle; Dispositifs de tests
• H04R 3/04 - Circuits pour transducteurs pour corriger la fréquence de réponse

Abrégé

Approaches provide for evaluating lift associated with supplemental content based on a synthetic exposure event. Users may be separated into groups of exposed users that have interacted with supplemental content and an unexposed group that has not interacted with the supplemental content. Users within the unexposed group may be ranked and sorted into a subset control group. The subset control group may be presented with synthetic exposure events that monitor conversions for the supplemental content in the same manner as the exposed group. Thereafter, conversion rates may be compared to determine the impact of the supplemental content.

Classes IPC  ?

• G06F 16/10 - Systèmes de fichiers; Serveurs de fichiers
• G06Q 10/04 - Prévision ou optimisation spécialement adaptées à des fins administratives ou de gestion, p. ex. programmation linéaire ou "problème d’optimisation des stocks"
• G06Q 10/06 - Ressources, gestion de tâches, des ressources humaines ou de projets; Planification d’entreprise ou d’organisation; Modélisation d’entreprise ou d’organisation
• G06Q 30/02 - Marketing; Estimation ou détermination des prix; Collecte de fonds
• H04N 21/442 - Surveillance de procédés ou de ressources, p.ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans l
• H04N 21/80 - Génération ou traitement de contenu ou de données additionnelles par un créateur de contenu, indépendamment du processus de distribution; Contenu en soi