Ipar, LLC

United States of America

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METHOD AND SYSTEM FOR PREDICTING ASSOCIATION ITEM AFFINITIES USING SECOND ORDER USER ITEM ASSOCIATIONS

      
Application Number US2012047520
Publication Number 2014/014473
Status In Force
Filing Date 2012-07-20
Publication Date 2014-01-23
Owner IPAR, LLC (USA)
Inventor
  • Spears, Joseph, L.
  • Brandstetter, Jeffrey, D.

Abstract

Systems and methods are provided for determining an affinity score of a source entity and a target entity without consideration of data that directly links the source entity and the target entity. An intermediate entity that is relatable to a source entity is identified. A target entity is identified that is relatable to an intermediate entity. A similarity score is calculated identifying a degree of similarity between the source entity and the intermediate entity, or the target entity and the intermediate entity. An affinity score is calculated of the source entity and the intermediate entity, or the target entity and the intermediate entity. An affinity score of the source entity and the target entity is determined based on the similarity score and the affinity score.

IPC Classes  ?

  • G06F 7/00 - Methods or arrangements for processing data by operating upon the order or content of the data handled
  • G06F 17/30 - Information retrieval; Database structures therefor