Nielsen Consumer LLC

United States of America

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2021 March 2
2021 February 1
2021 January 2
2021 (YTD) 5
2020 16
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IPC Class
G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination 61
A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons 50
G06Q 30/00 - Commerce, e.g. shopping or e-commerce 49
A61B 5/16 - Devices for psychotechnics; Testing reaction times 39
A61B 5/04 - Measuring bioelectric signals of the body or parts thereof 26
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Status
Pending 32
Registered / In Force 139
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1.

METHODS AND APPARATUS FOR FACILITATING A SALES TRANSACTION VIA AN INTERACTIVE DISPLAY PLATFORM

      
Application Number 17090573
Status Pending
Filing Date 2020-11-05
First Publication Date 2021-03-25
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lubeck, Lauren
  • Sudarsan, Vivek
  • Fisher, Ron

Abstract

Methods and apparatus are disclosed for facilitating, via an interactive display platform, a sales transaction conducted in real time between a consultant associated with a consultant device and a customer associated with a customer device. Independent user interaction control capabilities are assigned to the consultant device and the customer device for controlling the sharing of information, the identification of selections pertaining to the shared information and the population of a virtual shopping cart based on the selections, and/or for interacting with the shared information, selections and populated virtual shopping cart. The disclosed methods and apparatus can facilitate a sales transaction involving any type of product and/or service, including the sale of a report containing product data.

IPC Classes  ?

  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06F 3/0482 - Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance interaction with lists of selectable items, e.g. menus
  • G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object or an image, setting a parameter value or selecting a range

2.

METHOD AND SYSTEM FOR PREDICTING AUDIENCE VIEWING BEHAVIOR

      
Application Number 17099000
Status Pending
Filing Date 2020-11-16
First Publication Date 2021-03-04
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Kothuri, Ravi Kanth V
  • Siefert, Caleb J.

Abstract

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

IPC Classes  ?

  • G06Q 10/10 - Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/45 - Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies 
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N 21/84 - Generation or processing of descriptive data, e.g. content descriptors

3.

SYSTEMS AND METHODS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA

      
Application Number 17027200
Status Pending
Filing Date 2020-09-21
First Publication Date 2021-02-04
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Badower, Yakob
  • Pradeep, A. K.

Abstract

Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0476 - Electroencephalography

4.

METHODS AND APPARATUS FOR INTERACTIVE EVOLUTIONARY ALGORITHMS WITH RESPONDENT DIRECTED BREEDING

      
Application Number 17067399
Status Pending
Filing Date 2020-10-09
First Publication Date 2021-01-28
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Malek, Kamal M.
  • Teller, David B.
  • Al-Atraqchi, Waleed M.A.

Abstract

A method comprises displaying visual representations of a plurality of product alternatives each including at least one attribute variant to a respondent, receiving from the respondent an indication of a preferred one of the plurality of product alternatives, transmitting a request to the respondent to identify at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives and receiving a response from the respondent identifying at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives.

IPC Classes  ?

  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06N 3/12 - Computer systems based on biological models using genetic models

5.

METHODS AND APPARATUS TO SEARCH DATASETS

      
Application Number 16933194
Status Pending
Filing Date 2020-07-20
First Publication Date 2021-01-07
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Rabolt, Kenneth
  • Karuppiah, Nagarajan

Abstract

Methods and apparatus to search datasets are disclosed. An example disclosed method includes receiving a search request having at least two criteria and assigning the criteria to a first group according to a logical relationship between the criteria. The example method further includes determining which of the criteria in the first group is satisfied by a least amount of records in a database based on a plurality of counts, the counts respectively indicative of a number of corresponding records in the database satisfying a respective one of criteria exhibited by the database, and identifying a reduced set of records in the database to be searched, the reduced set of records corresponding to the first or second criteria that is satisfied by the least amount of records in the database, and reducing a search time associated with the search request by searching the reduced set of records from the database.

IPC Classes  ?

6.

METHODS AND APPARATUS TO ADJUST CONTENT PRESENTED TO AN INDIVIDUAL

      
Application Number 17013099
Status Pending
Filing Date 2020-09-04
First Publication Date 2020-12-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Murray, Brendan

Abstract

Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed. An example system includes a first modality sensor to measure a first response of an individual to first content during a first time frame and a second modality sensor to measure a second response of the individual to the first content during the first time frame. The first modality sensor is to measure a third response of the individual to first content during a second time frame, and the second modality sensor is to measure a fourth response of the individual to the first content during the second time frame. The example system also includes a mental classifier executing instructions to determine a first mental classification of the individual based on a first comparison of the first response to a first threshold and a second comparison of the second response to a second threshold. The mental classifier also is to determine a second mental classification of the individual based on a third comparison of the third response to a third threshold and a fourth comparison of the fourth response to a fourth threshold. In addition, the mental classified is to determine a mental state of the individual based on a degree of similarity between the first mental classification and the second mental classification. The example system also includes a content modifier to at least one of modify the first content to include second content or replace the first content with second content based on the mental state.

IPC Classes  ?

  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • H04N 21/81 - Monomedia components thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/4415 - Acquiring end-user identification using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • H04N 21/458 - Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
  • G06F 3/01 - Input arrangements or combined input and output arrangements for interaction between user and computer
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/4223 - Cameras
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

7.

NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATOR

      
Application Number 16944714
Status Pending
Filing Date 2020-07-31
First Publication Date 2020-11-19
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system includes an analyzer to identify first activity in first neuro-response data, the first activity generated in response to exposure of a subject to a first stimulus prior to exposure to an advertisement or entertainment; identify second activity in second neuro-response data, the second activity generated in response to re-exposure of the subject to the first stimulus after to exposure to the advertisement or entertainment; calculate a differential event related potential measurement; and calculate a differential event related power spectral perturbation. The example system includes a resonance estimator to determine a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement and adjust at least one of the subject resonance measurement or the differential event related potential measurement based on the differential event related power spectral perturbation to generate an adjusted subject resonance measurement.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce

8.

ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATA

      
Application Number 16863671
Status Pending
Filing Date 2020-04-30
First Publication Date 2020-08-13
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, A.K.
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system includes an analyzer to identify a degree of amplitude synchrony between a first pattern in a first frequency band in first neuro-response data and a second pattern in a second frequency band in the first neuro-response data, the first neuro-response data gathered via a first modality of collection from a subject while the subject is exposed to media, and modify the degree of amplitude synchrony in response to activity in second neuro-response data, the second neuro-response data gathered via a second modality of collection from the subject while the subject is exposed to the media, the activity corresponding in time to at least a portion of the first pattern or the second pattern. The example system includes an estimator to determine an effectiveness of the media based on the modified degree of amplitude synchrony.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce

9.

NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM

      
Application Number 16790160
Status Pending
Filing Date 2020-02-13
First Publication Date 2020-07-23
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system includes an analyzer to determine a first distance between (1) a first peak in a first frequency band of first neuro-response data gathered from a subject while exposed to media and (2) a second peak in the first frequency band; determine a second distance between (1) a third peak in the first frequency band and either (2) the second peak in the first frequency band or (3) a fourth peak in the first frequency band and determine a first difference between the first distance and the second distance. The example system includes a selector to determine a modification for the media based on the first difference and a modifier to implement the modification for presentation of the media.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 10/06 - Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • G16H 10/20 - ICT specially adapted for the handling or processing of patient-related medical or healthcare data for electronic clinical trials or questionnaires

10.

NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATION

      
Application Number 16561980
Status Pending
Filing Date 2019-09-05
First Publication Date 2020-07-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

11.

HEADSETS AND ELECTRODES FOR GATHERING ELECTROENCEPHALOGRAPHIC DATA

      
Application Number 16715606
Status Pending
Filing Date 2019-12-16
First Publication Date 2020-06-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Jovanovic, Marko
  • Fruitwala, Kashyap
  • Moradi, Mohammad
  • Bertho, Batia
  • Bausse, Reimond
  • Tirooni, Mehran Mahinpour
  • Badower, Yakob

Abstract

Example headsets and electrodes are described herein. Example electrode units described herein include a housing having a cavity defined by an opening in a side of the housing and an electrode. In some such examples, the electrode includes a ring disposed in the opening and an arm, where the arm has a first portion extending outward from the opening away from the housing and a second portion extending from an end of the first portion toward the housing and into the cavity, and the first and second portions connect at a bend.

IPC Classes  ?

  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0478 - Electrodes specially adapted therefor

12.

DEVICE AND METHOD FOR SENSING ELECTRICAL ACTIVITY IN TISSUE

      
Application Number 16715610
Status Pending
Filing Date 2019-12-16
First Publication Date 2020-06-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Michael J.
  • Lee, Hans C.

Abstract

An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0476 - Electroencephalography
  • A61B 5/048 - Detecting the frequency distribution of signals

13.

SYSTEMS AND METHODS PROVIDING EN MASS COLLECTION AND CENTRALIZED PROCESSING OF PHYSIOLOGICAL RESPONSES FROM VIEWERS

      
Application Number 16790164
Status Pending
Filing Date 2020-02-13
First Publication Date 2020-06-11
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Munoz, Juan C.

Abstract

An example system includes a first headset including first sensor to gather first user data from a first subject during exposure to media, the first user data including at least one of psychophysiological data or physiological data; and a first processor to generate first data indicative of an emotional response of the first subject based on the first user data. The example system includes a second headset including a second sensor to gather second user data from the second subject during exposure to the media, the second user data including at least one of psychophysiological data or physiological data; a second processor to generate second data indicative of an emotional response of the second subject based on the second user data and synchronize the second data with the first data to generate synchronized response data; and a second transmitter to transmit the synchronized response data to a central processor.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/0484 - Electroencephalography using evoked response
  • H04N 21/475 - End-user interface for inputting end-user data, e.g. PIN [Personal Identification Number] or preference data
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 7/16 - Analogue secrecy systems; Analogue subscription systems
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0205 - Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition

14.

PERSONALIZED STIMULUS PLACEMENT IN VIDEO GAMES

      
Application Number 16692511
Status Pending
Filing Date 2019-11-22
First Publication Date 2020-05-28
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements.

IPC Classes  ?

  • A61B 5/0476 - Electroencephalography
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/458 - Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • A61B 5/0484 - Electroencephalography using evoked response
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk

15.

METHODS AND APPARATUS TO PERFORM IMAGE ANALYSES IN A COMPUTING ENVIRONMENT

      
Application Number 16230920
Status Pending
Filing Date 2018-12-21
First Publication Date 2020-05-14
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Almazán, Emilio
  • Tovar Velasco, Javier
  • Arroyo, Roberto
  • González Serrador, Diego

Abstract

An example apparatus includes a feature extractor to generate a first image descriptor based on a first image of a first retail product tag corresponding to a first category, the first image descriptor representative of one or more visual features of the first retail product tag; a feature descriptor generator to generate a feature descriptor corresponding to the first retail product tag by concatenating the first image descriptor and a first category signature corresponding to the first retailer category; and a classifier to generate a first probability value corresponding to a first type of promotional product tag and a second probability value corresponding to a second type of promotional product tag based on the feature descriptor; and determine whether the first retail product tag corresponds to the first type of promotional product tag or the second type of promotional product tag based on the first and second probability values.

IPC Classes  ?

  • G06T 7/73 - Determining position or orientation of objects or cameras using feature-based methods
  • G06T 7/77 - Determining position or orientation of objects or cameras using statistical methods

16.

METHODS AND APPARATUS TO PERFORM IMAGE ANALYSES IN A COMPUTING ENVIRONMENT

      
Application Number 16249448
Status Pending
Filing Date 2019-01-16
First Publication Date 2020-05-14
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Almazán, Emilio
  • Tovar Velasco, Javier
  • Arroyo, Roberto
  • González Serrador, Diego

Abstract

An apparatus includes a feature extractor to generate image descriptors based on retail product tag images corresponding to a retailer category; a probability density function generator to generate a probability density function of probability values corresponding to visual features represented in the image descriptors; a sample selector to select ones of the probability values based on a sample selection algorithm that identifies positions in the probability density function of the ones of the probability values to be selected; a category signature generator to generate a category signature based on the selected ones of the probability values; and a processor to train a convolutional neural network (CNN) based on a feature descriptor and one of the retail product tag images, the feature descriptor including the category signature concatenated to one of the image descriptors, the training to cause the CNN to classify the one of the retail product tag images as a type of product tag.

IPC Classes  ?

  • G06K 9/62 - Methods or arrangements for recognition using electronic means
  • G06N 20/00 - Machine learning
  • G06N 3/08 - Learning methods
  • G06N 7/00 - Computer systems based on specific mathematical models
  • G06K 9/46 - Extraction of features or characteristics of the image

17.

METHODS, SYSTEMS, APPARATUS AND ARTICLES OF MANUFACTURE TO MODEL eCOMMERCE SALES

      
Application Number 16230069
Status Pending
Filing Date 2018-12-21
First Publication Date 2020-05-07
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Khare, Ravish
  • Bhatia, Prayag

Abstract

Methods, apparatus, systems and articles of manufacture methods, systems, apparatus and articles of manufacture to model ecommerce sales are disclosed. A system to model to eCommerce sales includes a trend identifier to compute commerce metric differences corresponding to products, the commerce metric differences based on first commerce metrics scraped at a first time and second commerce metrics scraped at a second time, a splitter to split the commerce metric differences into a first portion of the commerce metric differences corresponding to a first dataset of eCommerce cooperators, and into a second portion of the commerce metric differences corresponding to a second dataset of eCommerce non-cooperators, a machine learning engine to infer sales data by estimating eCommerce non-cooperators sales based on the second portion of the commerce metric differences, and a sales allocator to estimate sales missing from collected sales data based on the estimate eCommerce non-cooperators sales.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06F 17/27 - Automatic analysis, e.g. parsing, orthograph correction
  • G06N 20/00 - Machine learning

18.

METHODS AND APPARATUS TO IDENTIFY LOCAL TRADE AREAS

      
Application Number 16457127
Status Pending
Filing Date 2019-06-28
First Publication Date 2020-01-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Mansour, John P.
  • Zenor, Michael J.
  • Kriss, Mitchel
  • Lou, Congrong

Abstract

Methods, apparatus, systems and articles of manufacture to identify local trade areas are disclosed. An example method includes selecting, with a processor, census block groups (CBGs) associated with a retailer location, identifying, with the processor, a plurality of stores within the selected CBGs and associated all commodities volume (ACV) values for respective ones of the plurality of stores, calculating, with the processor, similarity index values associated with respective pairs of the plurality of stores, generating, with the processor, local trade areas (LTAs) of subgroups of the plurality of stores based on a comparison of the similarity index values to a similarity threshold value, and when a respective one of the LTAs includes a violation of a releasability criterion, preventing, with the processor, erroneous disclosure of market share information by re-distributing the stores within the respective one of the LTAs to a geographically adjacent LTA.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

19.

METHODS AND APPARATUS TO MODEL CONSUMER CHOICE SOURCING

      
Application Number 16508013
Status Pending
Filing Date 2019-07-10
First Publication Date 2020-01-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor Wagner, John G.

Abstract

Methods, systems and apparatus are disclosed to model consumer choices. An example apparatus includes a multinomial logit (MNL) engine to add a set of products having respondent choice data to a base MNL model, an aggregate building engine to improve a computational efficiency of model generation by generating a number of copies of the base MNL model, each one of the number of copies of the base MNL model exhibiting an effect of an independence or irrelevant alternatives (HA) property, a sourcing modifier to proportionally affect interrelationships between dissimilar ones of the number of products in the set by inserting sourcing effect values in the aggregate model, an estimator to estimate the item utility parameters of the aggregate model based on the number of copies of the base MNL model and the respondent choice data, and a simulation engine to calculate the choice probability.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 10/04 - Forecasting or optimisation, e.g. linear programming, "travelling salesman problem" or "cutting stock problem"
  • G06N 7/00 - Computer systems based on specific mathematical models

20.

GENERATING RATINGS PREDICTIONS USING NEURO-RESPONSE DATA

      
Application Number 16152980
Status Pending
Filing Date 2018-10-05
First Publication Date 2020-01-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0476 - Electroencephalography
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body

21.

PRODUCT AUDITING IN POINT-OF-SALE IMAGES

      
Application Number 16569139
Status Pending
Filing Date 2019-09-12
First Publication Date 2020-01-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Morate, Diego García
  • García, Antonio Hurtado
  • Martin, Jorge Martin
  • Carranza, Miguel Garcia

Abstract

Examples methods, apparatus/systems and articles of manufacture for auditing point-of-sale images are disclosed herein. Example methods disclosed herein include comparing a region of interest of an image displayed via a user interface with a plurality of reference product images stored in a database to identify a plurality of candidate product images from the plurality of reference product images as potential matches to a first product depicted in the image. For example, the candidate product images are associated with respective confidence levels indicating respective likelihoods of matching the first product. Disclosed example methods also include displaying, via the user interface, the candidate product images simultaneously with the image in a manner based on the respective confidence levels, and automatically selecting a first one of the candidate product images as matching the first product based on the respective confidence levels.

IPC Classes  ?

  • G06F 16/51 - Indexing; Data structures therefor; Storage structures
  • G06F 16/583 - Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content

22.

Presentation Measure Using Neurographics

      
Application Number 16421864
Status Pending
Filing Date 2019-05-24
First Publication Date 2019-09-19
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.

IPC Classes  ?

  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

23.

Reducing scale estimate errors in shelf images

      
Application Number 16401744
Grant Number 10949665
Status In Force
Filing Date 2019-05-02
First Publication Date 2019-08-22
Grant Date 2021-03-16
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • García, Antonio Hurtado
  • Martin, Francisco Javier
  • Morate, Diego García

Abstract

Example image processing methods, apparatus/systems and articles of manufacture are disclosed herein. An example apparatus includes an image recognition application to identify matches between stored patterns and objects detected in a shelf image, where the shelf image has a shelf image scale estimate. The example apparatus further includes a scale corrector to calculate deviation values between sizes of (A) a first set of the objects detected in the shelf image and (B) a first set of the stored patterns matched with the first set of the objects and reduce an error of the shelf image scale estimate by calculating a scale correction value for the shelf image scale estimate based on the deviation values.

IPC Classes  ?

  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • G06F 16/583 - Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
  • G06K 9/32 - Aligning or centering of the image pick-up or image-field
  • G06K 9/62 - Methods or arrangements for recognition using electronic means
  • G06T 11/60 - Editing figures and text; Combining figures or text
  • G06Q 10/08 - Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders

24.

ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL

      
Application Number 16360282
Status Pending
Filing Date 2019-03-21
First Publication Date 2019-07-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha

Abstract

An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

25.

SHORT IMAGERY TASK (SIT) RESEARCH METHOD

      
Application Number 16287440
Status Pending
Filing Date 2019-02-27
First Publication Date 2019-06-27
Owner NIELSEN CONSUMER LLC (USA)
Inventor Siefert, Caleb J.

Abstract

The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.

IPC Classes  ?

  • G06F 3/01 - Input arrangements or combined input and output arrangements for interaction between user and computer
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0205 - Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
  • G09B 5/06 - Electrically-operated educational appliances with both visual and audible presentation of the material to be studied
  • G09B 5/10 - Electrically-operated educational appliances providing for individual presentation of information to a plurality of student stations all student stations being capable of presenting the same information simultaneously
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • G09B 7/073 - Electrically-operated teaching apparatus or devices working with questions and answers of the multiple-choice answer type, i.e. where a given question is provided with a series of answers and a choice has to be made from the answers providing for individual presentation of questions to a plurality of student stations all student stations being capable of presenting the same questions simultaneously
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints

26.

Method and system for predicting audience viewing behavior

      
Application Number 16264220
Grant Number 10839350
Status In Force
Filing Date 2019-01-31
First Publication Date 2019-05-30
Grant Date 2020-11-17
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Kothuri, Ravi Kanth V
  • Siefert, Caleb J.

Abstract

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

IPC Classes  ?

  • G06Q 10/10 - Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/45 - Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies 
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N 21/84 - Generation or processing of descriptive data, e.g. content descriptors
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/22 - Ergometry; Measuring muscular strength or the force of a muscular blow
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/0476 - Electroencephalography
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

27.

Personalized content delivery using neuro-response priming data

      
Application Number 16193930
Grant Number 10963895
Status In Force
Filing Date 2018-11-16
First Publication Date 2019-05-23
Grant Date 2021-03-30
Owner Nielsen Consumer LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

28.

Manufacture and apparatus for facilitating a sales transaction via an interactive display platform

      
Application Number 16244858
Grant Number 10867342
Status In Force
Filing Date 2019-01-10
First Publication Date 2019-05-16
Grant Date 2020-12-15
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lubeck, Lauren
  • Sudarsan, Vivek
  • Fisher, Ron

Abstract

Methods and apparatus are disclosed for facilitating, via an interactive display platform, a sales transaction conducted in real time between a consultant associated with a consultant device and a customer associated with a customer device. Independent user interaction control capabilities are assigned to the consultant device and the customer device for controlling the sharing of information, the identification of selections pertaining to the shared information and the population of a virtual shopping cart based on the selections, and/or for interacting with the shared information, selections and populated virtual shopping cart. The disclosed methods, systems, and apparatus can facilitate a sales transaction involving any type of product and/or service, including the sale of a report containing product data.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06F 3/0482 - Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance interaction with lists of selectable items, e.g. menus
  • G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object or an image, setting a parameter value or selecting a range

29.

Neuro-response stimulus and stimulus attribute resonance estimator

      
Application Number 16183131
Grant Number 10733625
Status In Force
Filing Date 2018-11-07
First Publication Date 2019-05-09
Grant Date 2020-08-04
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement. In addition, the example method includes determining a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0402 - Electrocardiography, i.e. ECG
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

30.

Methods and apparatus to identify affinity between segment attributes and product characteristics

      
Application Number 16180812
Grant Number 10909560
Status In Force
Filing Date 2018-11-05
First Publication Date 2019-03-07
Grant Date 2021-02-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Ayzenshtat, Leonid
  • Rajamani, Kalyanraman
  • Vishnevskiy, Alexey
  • Georgiev, Nikolay
  • Preotescu, Mara

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

31.

Stimulus placement system using subject neuro-response measurements

      
Application Number 16151044
Grant Number 10937051
Status In Force
Filing Date 2018-10-03
First Publication Date 2019-01-31
Grant Date 2021-03-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, A.K.
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system disclosed herein includes an analyzer to analyze first neuro-response data from a first frequency band of a first subject exposed to source material and second neuro-response data from a second frequency band of the first subject and a selector to identify a candidate location in the source material for introduction of an advertisement or entertainment based on a degree of coherence between a first change in amplitude of the first frequency band measured before a neurological event and a second change in amplitude of the second frequency band measured before the neurological event. The analyzer is to analyze third neuro-response data from at least one of the first subject or a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location and determine an effectiveness of the advertisement or entertainment based on the third neuro-response data.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0488 - Electromyography
  • A61B 5/0402 - Electrocardiography, i.e. ECG
  • A61B 5/0482 - Electroencephalography using biofeedback
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

32.

CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS

      
Application Number 16151050
Status Pending
Filing Date 2018-10-03
First Publication Date 2019-01-31
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramchandran

Abstract

An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof

33.

Neuro-physiology and neuro-behavioral based stimulus targeting system

      
Application Number 15989987
Grant Number 10580031
Status In Force
Filing Date 2018-05-25
First Publication Date 2019-01-03
Grant Date 2020-03-03
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system includes a processor to determine a first distance between a first peak in a first frequency band of neuro-response data gathered from a subject while exposed to media and a second peak in the first frequency band; determine a second distance between a third peak in the first frequency band and either the second peak in the first frequency band or a fourth peak in the first frequency band; determine a first difference between the first distance and the second distance; generate a first response profile for the subject based on the first difference; and integrate the first response profile with a second response profile associated with a second subject to form an integrated response profile. A selector is to select an advertisement or entertainment for presentation based on the integrated response profile. The processor is to modify the media to present the advertisement or entertainment.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 10/06 - Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • G16H 10/20 - ICT specially adapted for the handling or processing of patient-related medical or healthcare data for electronic clinical trials or questionnaires
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0402 - Electrocardiography, i.e. ECG
  • A61B 5/0476 - Electroencephalography
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/1171 - Identification of persons based on the shapes or appearances of their bodies or parts thereof

34.

Analysis of controlled and automatic attention for introduction of stimulus material

      
Application Number 16037666
Grant Number 10269036
Status In Force
Filing Date 2018-07-17
First Publication Date 2018-11-29
Grant Date 2019-04-23
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha

Abstract

An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0484 - Electroencephalography using evoked response

35.

METHODS AND APPARATUS TO FORECAST NEW PRODUCT LAUNCH SOURCING

      
Application Number 15887725
Status Pending
Filing Date 2018-02-02
First Publication Date 2018-09-13
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Xiao, Yue
  • Gerhart, Kyle A.

Abstract

Methods and apparatus are disclosed to forecast new product launch sourcing. An example method includes identifying shared attributes between the new product and a plurality of existing products in the target market, calculating theoretical co-penetration values between the attributes shared between the new product and at least one of the plurality of existing products, calculating actual co-penetration values between the attributes shared between the new product and at least one of the plurality of existing products, calculating an attribute distance value between corresponding ones of the theoretical and actual co-penetration values, and calculating a percent volume of the new product expected to be sourced from one of the plurality of existing products based on the attribute distance value.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

36.

Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous system, and effector data

      
Application Number 15967939
Grant Number 10679241
Status In Force
Filing Date 2018-05-01
First Publication Date 2018-08-30
Grant Date 2020-06-09
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, A. K.
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

Example apparatus, systems, machine readable media, and methods are disclosed herein for transforming neuro-response data collected using a first modality and a second modality into a measure of effectiveness of an advertisement or entertainment. An example system includes an analyzer to analyze first neuro-response data gathered from a subject while exposed to an advertisement or entertainment using the first modality, the first neuro-response data including electroencephalographic data including a first frequency band and a second frequency band. The example system also includes a processor to identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band. The processor also is to synthesize the first neuro-response data with second neuro-response data gathered from the subject while exposed to the advertisement or entertainment using the second modality by: recognizing a signature in the electroencephalographic data corresponding to an activity of the second neuro-response data; and adjusting the degree of phase synchrony based on the signature. The example system also includes an estimator to determine an effectiveness of the advertisement or entertainment based on the adjusted degree of phase synchrony.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

37.

Methods and apparatus to adjust content presented to an individual

      
Application Number 15908436
Grant Number 10771844
Status In Force
Filing Date 2018-02-28
First Publication Date 2018-07-05
Grant Date 2020-09-08
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Murray, Brendan

Abstract

Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed. An example system includes a first modality sensor to measure a first response of an individual to first content during a first time frame and a second modality sensor to measure a second response of the individual to the first content during the first time frame. The first modality sensor is to measure a third response of the individual to first content during a second time frame, and the second modality sensor is to measure a fourth response of the individual to the first content during the second time frame. The example system also includes a mental classifier executing instructions to determine a first mental classification of the individual based on a first comparison of the first response to a first threshold and a second comparison of the second response to a second threshold. The mental classifier also is to determine a second mental classification of the individual based on a third comparison of the third response to a third threshold and a fourth comparison of the fourth response to a fourth threshold. In addition, the mental classified is to determine a mental state of the individual based on a degree of similarity between the first mental classification and the second mental classification. The example system also includes a content modifier to at least one of modify the first content to include second content or replace the first content with second content based on the mental state.

IPC Classes  ?

  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • H04N 21/81 - Monomedia components thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/4415 - Acquiring end-user identification using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • H04N 21/458 - Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
  • G06F 3/01 - Input arrangements or combined input and output arrangements for interaction between user and computer
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/4223 - Cameras
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

38.

METHODS AND APPARATUS TO IDENTIFY RETAIL PRICING STRATEGIES

      
Application Number 15380327
Status Pending
Filing Date 2016-12-15
First Publication Date 2018-06-21
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Zeng, Han
  • Zenor, Michael J.
  • Kriss, Mitchel

Abstract

Methods and apparatus to identify retail pricing strategies are disclosed herein. An example apparatus for identifying a pricing strategy employed by a store includes a calculator to calculate a first pricing strategy variable for the store based on sales data of the store. The example apparatus includes an index creator to index the first pricing strategy variable against aggregated data for a plurality of stores to generate a pricing index. The example apparatus includes a pricing strategy identifier to identify a pricing strategy for the store based on the pricing index.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06F 17/30 - Information retrieval; Database structures therefor

39.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 15880236
Grant Number 10779745
Status In Force
Filing Date 2018-01-25
First Publication Date 2018-06-14
Grant Date 2020-09-22
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Badower, Yakob
  • Pradeep, A. K.

Abstract

Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0476 - Electroencephalography
  • A61B 5/048 - Detecting the frequency distribution of signals

40.

Reducing scale estimate errors in shelf images

      
Application Number 15317674
Grant Number 10282607
Status In Force
Filing Date 2016-10-28
First Publication Date 2018-05-03
Grant Date 2019-05-07
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • García, Antonio Hurtado
  • Martin, Francisco Javier
  • Morate, Diego García

Abstract

Example image processing methods, apparatus/systems and articles of manufacture are disclosed herein. An example apparatus includes an image recognition application to identify matches between stored patterns and objects detected in a shelf image, where the shelf image has a shelf image scale estimate. The example apparatus further includes a scale corrector to calculate deviation values between sizes of (A) a first set of the objects detected in the shelf image and (B) a first set of the stored patterns matched with the first set of the objects and reduce an error of the shelf image scale estimate by calculating a scale correction value for the shelf image scale estimate based on the deviation values.

IPC Classes  ?

  • G06Q 10/08 - Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • G06K 9/62 - Methods or arrangements for recognition using electronic means
  • G06F 16/583 - Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
  • G06T 11/60 - Editing figures and text; Combining figures or text
  • G06K 9/32 - Aligning or centering of the image pick-up or image-field

41.

Methods and apparatus to search datasets

      
Application Number 15824666
Grant Number 10719514
Status In Force
Filing Date 2017-11-28
First Publication Date 2018-03-22
Grant Date 2020-07-21
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Rabolt, Kenneth
  • Karuppiah, Nagarajan

Abstract

Methods and apparatus to search datasets are disclosed. An example disclosed method includes receiving a search request having at least two criteria and assigning the criteria to a first group according to a logical relationship between the criteria. The example method further includes determining which of the criteria in the first group is satisfied by a least amount of records in a database based on a plurality of counts, the counts respectively indicative of a number of corresponding records in the database satisfying a respective one of criteria exhibited by the database, and identifying a reduced set of records in the database to be searched, the reduced set of records corresponding to the first or second criteria that is satisfied by the least amount of records in the database, and reducing a search time associated with the search request by searching the reduced set of records from the database.

IPC Classes  ?

42.

Methods and apparatus to model consumer choice sourcing

      
Application Number 15680939
Grant Number 10354263
Status In Force
Filing Date 2017-08-18
First Publication Date 2018-03-08
Grant Date 2019-07-16
Owner NIELSEN CONSUMER LLC (USA)
Inventor Wagner, John G.

Abstract

Methods, systems and apparatus are disclosed to model consumer choices. An example apparatus includes a multinomial logit (MNL) engine to add a set of products having respondent choice data to a base MNL model, the MNL engine to include an item utility parameter and a price utility parameter associated with corresponding ones of products in the set of products, an aggregate building engine to improve a computational efficiency of model generation by generating a number of copies of the base MNL model to form an aggregate model based on a number of the corresponding ones of products in the set of products, each one of the number of copies of the base MNL model exhibiting an effect of an independence or irrelevant alternatives (IIA) property, a sourcing modifier to proportionally affect interrelationships between dissimilar ones of the number of products in the set by inserting sourcing effect values in the aggregate model to be subtracted from respective ones of the item utility parameters, an estimator to estimate the item utility parameters of the aggregate model based on the number of copies of the base MNL model and the respondent choice data, and a simulation engine to calculate the choice probability for the corresponding ones of the products in the set of products based on the estimated item utility parameters and the price utility parameters.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06N 7/00 - Computer systems based on specific mathematical models
  • G06Q 10/04 - Forecasting or optimisation, e.g. linear programming, "travelling salesman problem" or "cutting stock problem"

43.

Method and apparatus for interactive evolutionary algorithms with respondent directed breeding

      
Application Number 15728100
Grant Number 10839445
Status In Force
Filing Date 2017-10-09
First Publication Date 2018-02-01
Grant Date 2020-11-17
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Malek, Kamal M.
  • Teller, David B.
  • Al-Atraqchi, Waleed M.A.

Abstract

A method comprises displaying visual representations of a plurality of product alternatives each including at least one attribute variant to a respondent, receiving from the respondent an indication of a preferred one of the plurality of product alternatives, transmitting a request to the respondent to identify at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives and receiving a response from the respondent identifying at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives.

IPC Classes  ?

  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06N 3/12 - Computer systems based on biological models using genetic models

44.

Headsets and electrodes for gathering electroencephalographic data

      
Application Number 15233168
Grant Number 10568572
Status In Force
Filing Date 2016-08-10
First Publication Date 2017-09-14
Grant Date 2020-02-25
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Jovanovic, Marko
  • Fruitwala, Kashyap
  • Moradi, Mohammad
  • Bertho, Batia
  • Bausse, Reimond
  • Tirooni, Mehran Mahinpour
  • Badower, Yakob

Abstract

Example headsets and electrodes are described herein. Example electrode units described herein include a guide defining an opening and an electrode disposed in the opening. The electrode has a housing, a spring, and a pin. The pin is biased outward from a first end of the housing via the first spring. The example electrode units also include a second spring disposed over the opening adjacent a second end of the housing.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

45.

Headsets and electrodes for gathering electroencephalographic data

      
Application Number 15233179
Grant Number 10925538
Status In Force
Filing Date 2016-08-10
First Publication Date 2017-09-14
Grant Date 2021-02-23
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Jovanovic, Marko
  • Fruitwala, Kashyap
  • Moradi, Mohammad
  • Bertho, Batia
  • Bausse, Reimond
  • Tirooni, Mehran Mahinpour
  • Badower, Yakob

Abstract

Example headsets and electrodes are described herein. Example electrode units described herein include a housing defining a cavity, conductive paste disposed on an inner wall of the cavity and an electrode disposed in the cavity and spaced apart from the inner wall of the cavity. The electrode extends from the cavity, and the conductive paste is to shield the electrode from noise.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0478 - Electrodes specially adapted therefor

46.

Headsets and electrodes for gathering electroencephalographic data

      
Application Number 15233172
Grant Number 10506974
Status In Force
Filing Date 2016-08-10
First Publication Date 2017-09-14
Grant Date 2019-12-17
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Jovanovic, Marko
  • Fruitwala, Kashyap
  • Moradi, Mohammad
  • Bertho, Batia
  • Bausse, Reimond
  • Tirooni, Mehran Mahinpour
  • Badower, Yakob

Abstract

Example headsets and electrodes are described herein. Example electrode units described herein include a housing having a cavity defined by an opening in a side of the housing and an electrode. In some such examples, the electrode includes a ring disposed in the opening and an arm, where the arm has a first portion extending outward from the opening away from the housing and a second portion extending from an end of the first portion toward the housing and into the cavity, and the first and second portions connect at a bend.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0478 - Electrodes specially adapted therefor

47.

METHODS AND APPARATUS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA

      
Application Number 15584258
Status Pending
Filing Date 2017-05-02
First Publication Date 2017-08-17
Owner NIELSEN CONSUMER LLC (USA)
Inventor Badower, Yakob

Abstract

Example apparatus and methods for gathering electroencephalographic signals are disclosed herein. An example apparatus includes a band to be worn on a head of a person and a first strip adjustably coupled to the band. The example apparatus also includes a first set of electrodes coupled to the first strip to gather a first set of signals from the head and a magnetic fastener to couple the first strip to the band.

IPC Classes  ?

  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0476 - Electroencephalography
  • A41F 1/00 - Fastening devices specially adapted for garments
  • A61B 5/0478 - Electrodes specially adapted therefor

48.

METHODS AND APPARATUS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA

      
Application Number 15449564
Status Pending
Filing Date 2017-03-03
First Publication Date 2017-06-22
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Lawrence, Bradley R.
  • Male, Marcos
  • Jovanovic, Marko
  • Olrik, Jakob

Abstract

Example headsets and methods for gathering electroencephalographic signals are disclosed herein. An example headset includes an adjustment assembly including a first support to be disposed on a first side of a head of a person and a second support to be disposed on a second side of the head of the person. The example headset also includes an adjustor operatively coupled to the first support. Further, the example headset includes an electrode strip and a tension strap having a first end operatively coupled to the adjustor and a second end operatively coupled to the second support.

IPC Classes  ?

  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0478 - Electrodes specially adapted therefor

49.

Systems and methods to determine media effectiveness

      
Application Number 15400357
Grant Number 09894399
Status In Force
Filing Date 2017-01-06
First Publication Date 2017-05-04
Grant Date 2018-02-13
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Lee, Michael J.

Abstract

Example systems and methods to determine media effectiveness are disclosed. An example system includes a synchronizer to time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of media. The synchronizer is to time shift the second neuro-response data a second amount. The first amount is based on a first cognitive delay of a brain of the audience member and the second amount is based on a second cognitive delay of the brain. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.

IPC Classes  ?

  • H04H 60/32 - Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • H04H 60/64 - Arrangements for services using the result of monitoring, identification or recognition covered by groups or for providing detail information
  • H04N 7/173 - Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/475 - End-user interface for inputting end-user data, e.g. PIN [Personal Identification Number] or preference data
  • H04N 21/81 - Monomedia components thereof

50.

System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications

      
Application Number 15400287
Grant Number 10881348
Status In Force
Filing Date 2017-01-06
First Publication Date 2017-04-27
Grant Date 2021-01-05
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Levine, Brian
  • Marci, Carl
  • Kothuri, Ravi Kanth V.

Abstract

Systems and methods for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto are disclosed. An example system includes a first sensor to determine an emotional response of a user exposed to a social media application, a second sensor to determine a current activity of the user, and a third sensor to determine an environment of the user. The example system also establishes a priority schedule based on the emotional response, the current activity, and the environment. The system also correlates, based on the priority schedule, an advertisement with at least one of the emotional response, activity, or the environment. In addition, the example system presents the advertisement based on the priority schedule and the correlation of the advertisement with the at least one of the activity, the environment, or the emotional response.

IPC Classes  ?

  • G09B 25/00 - Models for purposes not provided for in group , e.g. full-sized devices for demonstration purposes
  • G09B 19/00 - Teaching not covered by other main groups of this subclass
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • G06N 20/00 - Machine learning
  • G06Q 50/00 - Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement
  • A61B 5/0205 - Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
  • A61B 5/0476 - Electroencephalography
  • A61B 5/0488 - Electromyography
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb

51.

Methods and apparatus to profile geographic areas of interest

      
Application Number 14866347
Grant Number 10885097
Status In Force
Filing Date 2015-09-25
First Publication Date 2017-03-30
Grant Date 2021-01-05
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Terrazas, Alejandro
  • Lipa, Peter
  • Sullivan, Jonathan
  • Sheppard, Michael
  • Xie, Wei

Abstract

Methods and apparatus to generate data for geographic areas are disclosed. An example method includes identifying a first geographic area for which a database does not include a model, determining a first data element of the first geographic area, identifying a first trained model corresponding to a second geographic area with the first data element, identifying a second trained model corresponding to a third geographic area with the first data element, mixing the first trained model and the second trained model to generate a composite model, and using the composite model to represent the first geographic area in the database.

IPC Classes  ?

  • G06N 20/00 - Machine learning
  • G06F 16/29 - Geographical information databases
  • G06N 20/20 - Ensemble learning
  • G06F 16/50 - Information retrieval; Database structures therefor; File system structures therefor of still image data

52.

Methods and apparatus to identify local trade areas

      
Application Number 14870944
Grant Number 10339547
Status In Force
Filing Date 2015-09-30
First Publication Date 2017-03-30
Grant Date 2019-07-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Mansour, John P.
  • Zenor, Michael J.
  • Kriss, Mitchel
  • Lou, Congrong

Abstract

Methods, apparatus, systems and articles of manufacture to identify local trade areas are disclosed. An example method includes selecting, with a processor, census block groups (CBGs) associated with a retailer location, identifying, with the processor, a plurality of stores within the selected CBGs and associated all commodities volume (ACV) values for respective ones of the plurality of stores, calculating, with the processor, similarity index values associated with respective pairs of the plurality of stores, generating, with the processor, local trade areas (LTAs) of subgroups of the plurality of stores based on a comparison of the similarity index values to a similarity threshold value, and when a respective one of the LTAs includes a violation of a releasability criterion, preventing, with the processor, erroneous disclosure of market share information by re-distributing the stores within the respective one of the LTAs to a geographically adjacent LTA.

IPC Classes  ?

  • G06Q 10/10 - Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

53.

Product auditing in point-of-sale images

      
Application Number 14787935
Grant Number 10452707
Status In Force
Filing Date 2015-08-31
First Publication Date 2017-03-02
Grant Date 2019-10-22
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Morate, Diego Garcia
  • Garcia, Antonio Hurtado
  • Martin, Jorge Martin
  • Carranza, Miguel Garcia

Abstract

Examples methods, apparatus/systems and articles of manufacture for auditing point-of-sale images are disclosed herein. Example methods disclosed herein include comparing a region of interest of an image displayed via a user interface with a plurality of reference product images stored in a database to identify a plurality of candidate product images from the plurality of reference product images as potential matches to a first product depicted in the image. For example, the candidate product images are associated with respective confidence levels indicating respective likelihoods of matching the first product. Disclosed example methods also include displaying, via the user interface, the candidate product images simultaneously with the image in a manner based on the respective confidence levels, and automatically selecting a first one of the candidate product images as matching the first product based on the respective confidence levels.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06F 16/51 - Indexing; Data structures therefor; Storage structures
  • G06F 16/583 - Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
  • G06Q 10/08 - Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders

54.

Systems and methods providing EN mass collection and centralized processing of physiological responses from viewers

      
Application Number 15331271
Grant Number 10580018
Status In Force
Filing Date 2016-10-21
First Publication Date 2017-02-23
Grant Date 2020-03-03
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Munoz, Juan C.

Abstract

Examples described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.

IPC Classes  ?

  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0205 - Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • H04N 7/16 - Analogue secrecy systems; Analogue subscription systems
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/475 - End-user interface for inputting end-user data, e.g. PIN [Personal Identification Number] or preference data
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions

55.

Analysis of controlled and automatic attention for introduction of stimulus material

      
Application Number 15299752
Grant Number 10068248
Status In Force
Filing Date 2016-10-21
First Publication Date 2017-02-09
Grant Date 2018-09-04
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha

Abstract

A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

56.

METHODS AND APPARATUS TO IDENTIFY NON-NAMED COMPETITORS

      
Application Number 14985426
Status Pending
Filing Date 2015-12-31
First Publication Date 2017-01-19
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Sarnowski, Thomas W.
  • Quinn, Martin
  • Goering, Thomas
  • Richardson, Bruce C.

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to identify non-named competitors. An example method includes identifying, with a processor, a target item to evaluate in connection with historical market activity data, and improving model evaluation efficiency by optimizing, with the processor, erroneous selection of competitive products by: identifying a rest-of-category (ROC) subset of items in the historical market activity data that exclude a same manufacturer as the target item, identifying a rest-of-manufacturer (ROM) subset of items in the historical market activity data that are associated with the same manufacturer as the target item and exclude a same brand as the target item, and identifying a rest-of-brand (ROB) subset of items in the historical market activity data that are associated with the same brand as the target item and exclude the target item.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

57.

Short imagery task (SIT) research method

      
Application Number 15238333
Grant Number 10248195
Status In Force
Filing Date 2016-08-16
First Publication Date 2016-12-08
Grant Date 2019-04-02
Owner NIELSEN CONSUMER LLC (USA)
Inventor Siefert, Caleb J.

Abstract

The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.

IPC Classes  ?

  • G09B 5/00 - Electrically-operated educational appliances
  • G06F 3/01 - Input arrangements or combined input and output arrangements for interaction between user and computer
  • G09B 7/073 - Electrically-operated teaching apparatus or devices working with questions and answers of the multiple-choice answer type, i.e. where a given question is provided with a series of answers and a choice has to be made from the answers providing for individual presentation of questions to a plurality of student stations all student stations being capable of presenting the same questions simultaneously
  • G09B 5/10 - Electrically-operated educational appliances providing for individual presentation of information to a plurality of student stations all student stations being capable of presenting the same information simultaneously
  • G06F 19/00 - Digital computing or data processing equipment or methods, specially adapted for specific applications (specially adapted for specific functions G06F 17/00;data processing systems or methods specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes G06Q;healthcare informatics G16H)
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • A61B 5/0205 - Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • G09B 5/06 - Electrically-operated educational appliances with both visual and audible presentation of the material to be studied
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs

58.

Methods and apparatus to adjust content presented to an individual

      
Application Number 15155543
Grant Number 09936250
Status In Force
Filing Date 2016-05-16
First Publication Date 2016-11-24
Grant Date 2018-04-03
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl
  • Levine, Brian
  • Murray, Brendan

Abstract

Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed. An example method includes measuring, via sensors, responses of an individual to content during a first time, determining response classifications based on a comparison of the responses and respective thresholds, determining a first mental classification of the individual based on combining the response classifications, determining a baseline during the first time, measuring additional responses to the content during a second time, determining additional response classifications based on a comparison of the additional responses to respective additional thresholds, adjusting the baseline based on the additional responses in the second time, determining a second mental classification of the individual based on combining the additional response classifications, determining a mental state of a user based on a similarity of the first mental classification and the second mental classification, and modifying the content based on the mental state.

IPC Classes  ?

  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/4415 - Acquiring end-user identification using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • G06F 3/01 - Input arrangements or combined input and output arrangements for interaction between user and computer
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 3/11 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for measuring interpupillary distance or diameter of pupils
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • H04N 21/81 - Monomedia components thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 21/458 - Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
  • H04N 21/4223 - Cameras
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

59.

Methods and apparatus to search datasets

      
Application Number 15190816
Grant Number 09842138
Status In Force
Filing Date 2016-06-23
First Publication Date 2016-10-20
Grant Date 2017-12-12
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Rabolt, Kenneth
  • Karuppiah, Nagarajan

Abstract

Methods and apparatus to search datasets are disclosed. An example disclosed apparatus includes a grouper to reference statistics associated with a database to identify which criterion of a group of logically related criteria of a search request satisfies fewer ones of records in the database, an identifier to select the identified criterion of the group of logically related criteria as a driving criterion for the group of logically related criteria, a reduced set generator to form a subset of the records of the database based on the driving criterion, and an analyzer to reduce a search time associated with the search request by searching the subset of the records for a non-driving criterion of the group of logically related criteria.

IPC Classes  ?

  • G06F 17/30 - Information retrieval; Database structures therefor

60.

METHODS AND APPARATUS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA

      
Application Number 15192659
Status Pending
Filing Date 2016-06-24
First Publication Date 2016-10-20
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lawrence, Bradley R.
  • Hicks, Michael A.

Abstract

Example headsets and methods for gathering electroencephalographic signals are disclosed herein. An example headset disclosed herein includes a cap to be worn on a head of a person and a first electrode carried by the cap. The first electrode holder defines a first opening therethrough. The example headset includes a first electrode that insertable into the first opening. The first electrode has a first length and is adjustable in the first opening to a first plurality of discrete positions having different depths of insertion relative to the first opening. The first electrode is to engage the head of the person when inserted a sufficient depth into the first opening. The example headset also includes a second electrode that is interchangeable with the first electrode and insertable into the first opening. The second electrode has a second length, greater than the first length, and is adjustable in the first opening to a second plurality of discrete positions having different depths of insertion relative to the first opening. The second electrode is to engage the head of the person when inserted a sufficient depth into the first opening.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

61.

Method, manufacture, and apparatus for facilitating a sales transaction via an interactive display platform

      
Application Number 14801291
Grant Number 10223734
Status In Force
Filing Date 2015-07-16
First Publication Date 2016-10-20
Grant Date 2019-03-05
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lubeck, Lauren
  • Sudarsan, Vivek
  • Fisher, Ron

Abstract

Methods and apparatus are disclosed for facilitating, via an interactive display platform, a sales transaction conducted in real time between a consultant associated with a consultant device and a customer associated with a customer device. Independent user interaction control capabilities are assigned to the consultant device and the customer device for controlling the sharing of information, the identification of selections pertaining to the shared information and the population of a virtual shopping cart based on the selections, and/or for interacting with the shared information, selections and populated virtual shopping cart. The disclosed methods, systems, and apparatus can facilitate a sales transaction involving any type of product and/or service, including the sale of a report containing product data.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object or an image, setting a parameter value or selecting a range
  • G06F 3/0482 - Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance interaction with lists of selectable items, e.g. menus

62.

Methods and apparatus to identify affinity between segment attributes and product characteristics

      
Application Number 14821363
Grant Number 10147108
Status In Force
Filing Date 2015-08-07
First Publication Date 2016-10-06
Grant Date 2018-12-04
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Ayzenshtat, Leonid
  • Rajamani, Kalyanraman
  • Vishnevskiy, Alexey
  • Georgiev, Nikolay
  • Preotescu, Mara

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

63.

Device and method for sensing electrical activity in tissue

      
Application Number 15156866
Grant Number 10506941
Status In Force
Filing Date 2016-05-17
First Publication Date 2016-09-08
Grant Date 2019-12-17
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Michael J.
  • Lee, Hans C.

Abstract

An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0476 - Electroencephalography
  • A61B 5/048 - Detecting the frequency distribution of signals
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

64.

Method and system for predicting audience viewing behavior

      
Application Number 15147308
Grant Number 10198713
Status In Force
Filing Date 2016-05-05
First Publication Date 2016-09-01
Grant Date 2019-02-05
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Kothuri, Ravi Kanth V
  • Siefert, Caleb J.

Abstract

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • H04N 21/45 - Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies 
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • G06Q 10/10 - Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/84 - Generation or processing of descriptive data, e.g. content descriptors
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/22 - Ergometry; Measuring muscular strength or the force of a muscular blow
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/0476 - Electroencephalography
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

65.

Methods and apparatus to gather and analyze electroencephalographic data

      
Application Number 15078547
Grant Number 09668694
Status In Force
Filing Date 2016-03-23
First Publication Date 2016-08-11
Grant Date 2017-06-06
Owner NIELSEN CONSUMER LLC (USA)
Inventor Badower, Yakob

Abstract

Example apparatus and methods for gathering electroencephalographic signals are disclosed herein. An example apparatus includes a band to be worn on a head of a person and a first strip adjustably coupled to the band. The example apparatus also includes a first set of electrodes coupled to the first strip to gather a first set of signals from the head and a magnetic fastener to couple the first strip to the band.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0476 - Electroencephalography
  • A41F 1/00 - Fastening devices specially adapted for garments

66.

Methods and apparatus for providing alternate media for video decoders

      
Application Number 15087048
Grant Number 09826284
Status In Force
Filing Date 2016-03-31
First Publication Date 2016-07-28
Grant Date 2017-11-21
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha

Abstract

A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming.

IPC Classes  ?

  • H04N 7/10 - Adaptations for transmission by electrical cable
  • H04N 21/81 - Monomedia components thereof
  • G11B 27/10 - Indexing; Addressing; Timing or synchronising; Measuring tape travel
  • G11B 27/11 - Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information not detectable on the record carrier
  • H04N 5/783 - Adaptations for reproducing at a rate different from the recording rate
  • H04N 21/234 - Processing of video elementary streams, e.g. splicing of video streams or manipulating MPEG-4 scene graphs
  • H04N 21/4147 - PVR [Personal Video Recorder]
  • H04N 21/433 - Content storage operation, e.g. storage operation in response to a pause request or caching operations
  • H04N 21/44 - Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to MPEG-4 scene graphs
  • H04N 21/262 - Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission or generating play-lists
  • H04N 21/431 - Generation of visual interfaces; Content or additional data rendering
  • H04N 21/6587 - Control parameters, e.g. trick play commands or viewpoint selection

67.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 15044488
Grant Number 10842403
Status In Force
Filing Date 2016-02-16
First Publication Date 2016-06-16
Grant Date 2020-11-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Gurumoorthy, Ramachandran
  • Pradeep, A. K.
  • Knight, Robert T.

Abstract

Example methods are disclosed herein that include obtaining electroencephalographic (EEG) data from a subject via a device comprising two or more independently adjustable bands, each of the bands having a plurality of electrodes to detect the electroencephalographic data from a brain of the subject, each band selectively rotatable relative to an adjacent band and each band selectively compressible to increase a force of the electrodes against a head of the subject. The example method also includes converting the EEG data into digital EEG signals and conditioning the digital EEG signals. In addition, the example method includes analyzing the digital EEG signals using one or more analysis protocols to determine a mental characteristic of the subject and transmitting the mental characteristic to an output device.

IPC Classes  ?

  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0476 - Electroencephalography
  • A61B 5/048 - Detecting the frequency distribution of signals

68.

Methods and apparatus for inventory determinations using portable devices

      
Application Number 14658964
Grant Number 09367831
Status In Force
Filing Date 2015-03-16
First Publication Date 2016-06-14
Grant Date 2016-06-14
Owner NIELSEN CONSUMER LLC (USA)
Inventor Besehanic, Jan

Abstract

Methods and apparatus for inventory determinations using portable devices are disclosed. One disclosed example apparatus includes a detector of a portable device to determine one or more of an orientation or a position of a portable device relative to a product or a shelf storing the product, where the portable device is independent of the shelf. The disclosed example also includes a transmitter of the portable device, where the transmitter is to transmit a signal towards a rear surface of the shelf, and where the rear surface faces toward the product. The disclosed example also includes a receiver of the portable device to receive a reflected signal corresponding to the transmitted signal, where the reflected signal reflected from the rear surface of the shelf. The disclosed example also includes a processor of the portable device to enable the transmitter based on the detected orientation or position of the portable device, and to determine inventory information about the product on the shelf based on the reflected signal.

IPC Classes  ?

  • G06K 15/00 - Arrangements for producing a permanent visual presentation of the output data
  • G06Q 10/08 - Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders

69.

Optimal solution identification system and method

      
Application Number 13740699
Grant Number 09311383
Status In Force
Filing Date 2013-01-14
First Publication Date 2016-04-12
Grant Date 2016-04-12
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Karty, Kevin D.
  • Malek, Kamal M.
  • Teller, David B.

Abstract

A method, computer program product, and computer system for receiving, at a computing device, data from at least one user, wherein at least a portion of the data is associated with the plurality of attribute variants. A variant relationship between one or more pairs of attribute variants of the plurality of attribute variants is determined based upon, at least in part, at least the portion of the data. The distance between the one or more pairs of objects is adjusted based upon, at least in part, the variant relationship between the one or more pairs of attribute variants of the plurality of attribute variants.

IPC Classes  ?

  • G06F 17/30 - Information retrieval; Database structures therefor

70.

METHODS AND APPARATUS TO MANAGE MARKETING FORECASTING ACTIVITY

      
Application Number 14961855
Status Pending
Filing Date 2015-12-07
First Publication Date 2016-03-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Quinn, Martin
  • Hogan, Mark
  • Fitzgibbon, Rick

Abstract

Methods and apparatus are disclosed to manage marketing forecasting activity. An example method includes retrieving, with a processor, a vetted sales forecast of a marketing objective, a corresponding set of drivers, and historical control data of the set of drivers, calculating, with the processor, (a) a first probability of not adjusting the set of drivers to meet the marketing objective and (b) a second probability of adjusting the set of drivers to meet the marketing objective, the first probability and the second probabilities based on the historical control data, overlaying default confidence limits associated with the vetted sales forecast on a graphical display, and in response to an adjustment via a graphical user interface to at least one of the default confidence limits, adjusting a frequency of displayed alerts of the vetted sales forecast to prevent at least one of overestimation or underestimation of adjustment of the set of drivers based on (a) the first probability, (b) the second probability and (c) a cost of adjusting the set of drivers.

IPC Classes  ?

  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

71.

Methods and apparatus to gather and analyze electroencephalographic data

      
Application Number 14859871
Grant Number 09622703
Status In Force
Filing Date 2015-09-21
First Publication Date 2016-01-14
Grant Date 2017-04-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Lawrence, Bradley R.
  • Male, Marcos
  • Jovanovic, Marko
  • Olrik, Jakob

Abstract

Example headsets and methods for gathering electroencephalographic signals are disclosed herein. An example headset includes an adjustment assembly including a first support to be disposed on a first side of a head of a person and a second support to be disposed on a second side of the head of the person. The example headset also includes an adjustor operatively coupled to the first support. Further, the example headset includes an electrode strip and a tension strap having a first end operatively coupled to the adjustor and a second end operatively coupled to the second support.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof

72.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 14746440
Grant Number 09907482
Status In Force
Filing Date 2015-06-22
First Publication Date 2015-10-08
Grant Date 2018-03-06
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Badower, Yakob
  • Pradeep, A. K.

Abstract

Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/0476 - Electroencephalography
  • A61B 5/048 - Detecting the frequency distribution of signals

73.

Methods and apparatus to gather and analyze electroencephalographic data

      
Application Number 14293557
Grant Number 09622702
Status In Force
Filing Date 2014-06-02
First Publication Date 2015-10-08
Grant Date 2017-04-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Lawrence, Bradley R.
  • Male, Marcos
  • Jovanovic, Marko
  • Olrik, Jakob

Abstract

Example headsets and methods for gathering electroencephalographic signals are disclosed herein. An example headset includes an adjustment assembly including a first support to be disposed on a first side of a head of a person and a second support to be disposed on a second side of the head of the person. The example headset also includes an adjustor operatively coupled to the first support. Further, the example headset includes an electrode strip and a tension strap having a first end operatively coupled to the adjustor and a second end operatively coupled to the second support.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof

74.

Methods and apparatus to gather and analyze electroencephalographic data

      
Application Number 14206529
Grant Number 09398864
Status In Force
Filing Date 2014-03-12
First Publication Date 2015-09-17
Grant Date 2016-07-26
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lawrence, Bradley R.
  • Hicks, Michael A.

Abstract

Example headsets and methods for gathering electroencephalographic signals are disclosed herein. An example headset disclosed herein includes a cap to be worn on a head of a person and a first electrode carried by the cap. The first electrode holder defines a first opening therethrough. The example headset includes a first electrode that insertable into the first opening. The first electrode has a first length and is adjustable in the first opening to a first plurality of discrete positions having different depths of insertion relative to the first opening. The first electrode is to engage the head of the person when inserted a sufficient depth into the first opening. The example headset also includes a second electrode that is interchangeable with the first electrode and insertable into the first opening. The second electrode has a second length, greater than the first length, and is adjustable in the first opening to a second plurality of discrete positions having different depths of insertion relative to the first opening. The second electrode is to engage the head of the person when inserted a sufficient depth into the first opening.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

75.

Systems and methods to determine media effectiveness

      
Application Number 14673077
Grant Number 09571877
Status In Force
Filing Date 2015-03-30
First Publication Date 2015-07-23
Grant Date 2017-02-14
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Lee, Michael J.

Abstract

Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to determine a total amount to offset first-neuro-response data gathered from a subject exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the subject. The first neuro-response data is associated with a first sensory component of the media and the second neuro-response data is associated with a second sensory component of the media. The total amount to offset is based on a first cognitive delay associated with the first neuro-response data and a second cognitive delay associated with the second neuro-response data. The synchronizer is to time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.

IPC Classes  ?

  • H04H 60/32 - Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • H04H 60/64 - Arrangements for services using the result of monitoring, identification or recognition covered by groups or for providing detail information
  • H04N 7/173 - Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/475 - End-user interface for inputting end-user data, e.g. PIN [Personal Identification Number] or preference data
  • H04N 21/658 - Transmission by the client directed to the server
  • H04N 21/81 - Monomedia components thereof

76.

Methods and apparatus to search datasets

      
Application Number 14631298
Grant Number 09378267
Status In Force
Filing Date 2015-02-25
First Publication Date 2015-06-18
Grant Date 2016-06-28
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Rabolt, Kenneth
  • Karuppiah, Nagarajan

Abstract

Methods and apparatus to search datasets are disclosed. An example disclosed apparatus includes a count generator to generate a plurality of counts, the counts respectively indicative of a number of corresponding records in a database satisfying a respective one of a plurality of criteria present in the database; a grouper to assign first and second criteria of a search request to a first group according to a logical relationship between the first and second criteria; an identifier to determine, via the plurality of counts, which of the first and second criteria in the first group is satisfied by a least amount of records in the database; and a reduced set generator to form a reduced set of records to be searched based on the determined one of the first and second criteria satisfying the least amount of records in the database.

IPC Classes  ?

  • G06F 17/30 - Information retrieval; Database structures therefor

77.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 14610473
Grant Number 09215978
Status In Force
Filing Date 2015-01-30
First Publication Date 2015-05-21
Grant Date 2015-12-22
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran
  • Badower, Yakob
  • Pradeep, A. K.

Abstract

Example methods are described herein that include obtaining electroencephalographic data from an example device worn by a subject. The device includes a central body portion and a plurality of extensions extending from the central body portion. Respective ones of the extension have ends carrying an electrode. The example device includes an adjustment band disposed along a longitudinal axis of the central body portion to adjust a position of the extensions. The example method also includes analyzing the data to determine a mental state of the subject.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/048 - Detecting the frequency distribution of signals

78.

Methods and apparatus to monitor products in stores

      
Application Number 14006659
Grant Number 09471893
Status In Force
Filing Date 2012-09-12
First Publication Date 2014-12-25
Grant Date 2016-10-18
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Briet, Veronique
  • Bravo Garcia, Erica
  • Gouveia, Christian Mendez

Abstract

Methods and apparatus are disclosed to audit products in stores. An example method includes receiving, at a collection entity, a first request from a first entity to audit a first product, the first request including a first instruction to determine information about a second product that competes with the first product, in response to the first request, assigning a first auditor to audit the first product and to record the information about the second product, receiving, at the collection entity, a second request from a second entity to audit a third product, determining that the second request includes a second instruction to determine information about the second product identified in the first request, and in response to the second request, assigning a second auditor to audit the third product without including a further instruction to record the information about the second product.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 40/00 - Finance; Insurance; Tax strategies; Processing of corporate or income taxes
  • G06Q 10/08 - Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06F 19/00 - Digital computing or data processing equipment or methods, specially adapted for specific applications (specially adapted for specific functions G06F 17/00;data processing systems or methods specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes G06Q;healthcare informatics G16H)

79.

Method and apparatus for interactive evolutionary optimization of concepts

      
Application Number 14211788
Grant Number 09799041
Status In Force
Filing Date 2014-03-14
First Publication Date 2014-11-20
Grant Date 2017-10-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Karty, Kevin D.
  • Lamoureux, Steven H.
  • Lee, Jenkin Espinosa
  • Flynn, Mark Gerard
  • Chen, Xinyan

Abstract

A method includes determining a plurality of data points, determining a distance between each data point and each of the other plurality of data points, choosing a first one of the plurality of data points, identifying all of the other plurality of data points within a maximum distance of the chosen data point, repeating steps the previous steps to choose a different one of the plurality of data points until all of the data points have been chosen, identifying one or more clusters each having a predefined minimum number, K, of data points within a predefined search radius and analyzing the one or more clusters with respect to K linkages.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06N 3/12 - Computer systems based on biological models using genetic models

80.

Methods and apparatus to search datasets

      
Application Number 13828780
Grant Number 09002886
Status In Force
Filing Date 2013-03-14
First Publication Date 2014-09-18
Grant Date 2015-04-07
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Rabolt, Kenneth
  • Karuppiah, Nagarajan

Abstract

Methods and apparatus to search datasets are disclosed. Example methods include in response to a search request including first and second logically related criteria, determining a first number of records in a database satisfying the first criterion and a second number of records in the database satisfying the second criterion; when the first number is less than the second number, selecting the first criterion as a basis for generating a subset of the records of the database; when the second number is less than the first number, selecting the second criterion as the basis for the identification of the subset of the records of the database; and searching the subset of the records.

IPC Classes  ?

  • G06F 17/30 - Information retrieval; Database structures therefor

81.

Methods and apparatus to gather and analyze electroencephalographic data

      
Application Number 13829849
Grant Number 09320450
Status In Force
Filing Date 2013-03-14
First Publication Date 2014-09-18
Grant Date 2016-04-26
Owner NIELSEN CONSUMER LLC (USA)
Inventor Badower, Yakob

Abstract

Example apparatus and methods for gathering electroencephalographic signals are disclosed herein. An example apparatus includes a band to be worn on a head of a person and a first strip adjustably coupled to the band. The example apparatus also includes a first set of electrodes coupled to the first strip to gather a first set of signals from the head and a magnetic fastener to couple the first strip to the band.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0476 - Electroencephalography
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

82.

Method and apparatus for interactive evolutionary algorithms with respondent directed breeding

      
Application Number 14208013
Grant Number 09785995
Status In Force
Filing Date 2014-03-13
First Publication Date 2014-09-18
Grant Date 2017-10-10
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Malek, Kamal M.
  • Telller, David B.
  • Al-Atraqchi, Waleed M. A.

Abstract

A method comprises displaying visual representations of a plurality of product alternatives each including at least one attribute variant to a respondent, receiving from the respondent an indication of a preferred one of the plurality of product alternatives, transmitting a request to the respondent to identify at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives and receiving a response from the respondent identifying at least one attribute variant of a non-preferred product alternative that is preferred by the respondent to the corresponding attribute variant of the preferred one of the plurality of product alternatives.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06N 3/12 - Computer systems based on biological models using genetic models

83.

Short imagery task (SIT) research method

      
Application Number 14230418
Grant Number 09454646
Status In Force
Filing Date 2014-03-31
First Publication Date 2014-07-31
Grant Date 2016-09-27
Owner NIELSEN CONSUMER LLC (USA)
Inventor Siefert, Caleb J.

Abstract

The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.

IPC Classes  ?

  • G09B 7/00 - Electrically-operated teaching apparatus or devices working with questions and answers
  • G06F 19/00 - Digital computing or data processing equipment or methods, specially adapted for specific applications (specially adapted for specific functions G06F 17/00;data processing systems or methods specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes G06Q;healthcare informatics G16H)
  • G09B 7/073 - Electrically-operated teaching apparatus or devices working with questions and answers of the multiple-choice answer type, i.e. where a given question is provided with a series of answers and a choice has to be made from the answers providing for individual presentation of questions to a plurality of student stations all student stations being capable of presenting the same questions simultaneously
  • G09B 5/10 - Electrically-operated educational appliances providing for individual presentation of information to a plurality of student stations all student stations being capable of presenting the same information simultaneously

84.

Identifying key media events and modeling causal relationships between key events and reported feelings

      
Application Number 13682503
Grant Number 08793715
Status In Force
Filing Date 2012-11-20
First Publication Date 2014-07-29
Grant Date 2014-07-29
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Weitzenfeld, Daniel
  • Fettiplace, Michael R.
  • Lee, Hans C.

Abstract

Example methods, systems, apparatus and machine readable media are disclosed to identify candidate media events for modification. An example method includes dividing a media instance into components and correlating physiological response data from a subject exposed to the media with the components to form correlated data. The example method also includes processing the correlated data to identify transitions representative of changes in a subject response. The example method also includes parsing the components a plurality of events based on the transitions. In addition, the example method includes identifying events of the plurality of events as candidates for modification based on the changes in the subject response.

IPC Classes  ?

  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk

85.

System and method for concept development with content aware text editor

      
Application Number 14208041
Grant Number 09208132
Status In Force
Filing Date 2014-03-13
First Publication Date 2014-07-10
Grant Date 2015-12-08
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Deblois, Estelle
  • Lamoureux, Steven H.

Abstract

A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations including providing a visual representation of a product concept comprising a textual component comprising at least one dynamic textual element and at least on static textual element and providing text editing functionality of the textual component such that a selection of any text forming a part of the at least one dynamic textual element automatically results in the selection of the entire at least one dynamic textual element wherein the text editing functionality comprises changing a format of at least a part of the at least one dynamic textual element.

IPC Classes  ?

  • G06Q 30/06 - Buying, selling or leasing transactions
  • G06F 17/21 - Text processing
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 50/04 - Manufacturing

86.

Neuro-response data synchronization

      
Application Number 14177698
Grant Number 09336535
Status In Force
Filing Date 2014-02-11
First Publication Date 2014-06-12
Grant Date 2016-05-10
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha K.
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

An example system includes a headset to gather first data comprising first neuro-response data and second neuro-response data from a user while the user is exposed to stimulus material. In the example system, the headset comprises a first sensor to gather the first neuro-response data, the first neuro-response data comprising at least one of electroencephalographic data or magnetoencephalographic data, and a second sensor to gather the second neuro-response data, the second neuro-response data comprising facial emotion encoding data. The headset also comprises a processor to synchronize the first neuro-response data, the second neuro-response data and the stimulus material to generate synchronized data and determine an effectiveness of a portion of the stimulus material based on the synchronized data.

IPC Classes  ?

  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0476 - Electroencephalography
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/0408 - Electrodes specially adapted therefor
  • A61B 5/0488 - Electromyography
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus

87.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 13728900
Grant Number 09060671
Status In Force
Filing Date 2012-12-27
First Publication Date 2014-02-20
Grant Date 2015-06-23
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha K.
  • Knight, Robert T.

Abstract

Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/048 - Detecting the frequency distribution of signals

88.

Systems and methods to gather and analyze electroencephalographic data

      
Application Number 13728913
Grant Number 08989835
Status In Force
Filing Date 2012-12-27
First Publication Date 2014-02-20
Grant Date 2015-03-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Badower, Yakob
  • Gurumoorthy, Ramachandran
  • Pradeep, Anantha K.
  • Knight, Robert T.

Abstract

Example devices are disclosed herein that include a central body portion and a plurality of extensions extending from the central body portion, each extension having an end coupled to an electrode. The example device also includes an adjustment band disposed along a longitudinal axis of the central body to adjust a position of the extensions.

IPC Classes  ?

  • A61B 5/0478 - Electrodes specially adapted therefor
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/048 - Detecting the frequency distribution of signals

89.

Methods and apparatus for providing personalized media in video

      
Application Number 13914571
Grant Number 08955010
Status In Force
Filing Date 2013-06-10
First Publication Date 2014-01-30
Grant Date 2015-02-10
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.

IPC Classes  ?

  • H04N 7/10 - Adaptations for transmission by electrical cable
  • H04N 7/025 - Systems for transmission of digital non-picture data, e.g. of text during the active part of a television frame
  • H04L 29/06 - Communication control; Communication processing characterised by a protocol
  • A61B 5/0484 - Electroencephalography using evoked response
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04N 7/16 - Analogue secrecy systems; Analogue subscription systems
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N 21/81 - Monomedia components thereof

90.

Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing

      
Application Number 13779528
Grant Number 09451303
Status In Force
Filing Date 2013-02-27
First Publication Date 2013-11-28
Grant Date 2016-09-20
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Kothuri, Ravi Kanth V.
  • Marci, Carl
  • Levine, Brian

Abstract

Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • H04N 21/24 - Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth or upstream requests
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/0476 - Electroencephalography
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/22 - Ergometry; Measuring muscular strength or the force of a muscular blow
  • H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users

91.

System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications

      
Application Number 13779497
Grant Number 09569986
Status In Force
Filing Date 2013-02-27
First Publication Date 2013-10-24
Grant Date 2017-02-14
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Levine, Brian
  • Marci, Carl
  • Kothuri, Ravi Kanth V.

Abstract

A system and method for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto. The system and method of the invention is capable of monitoring stress levels and well-being and may be implemented using a cloud-based infrastructure for remote monitoring.

IPC Classes  ?

  • G09B 19/00 - Teaching not covered by other main groups of this subclass
  • G09B 25/00 - Models for purposes not provided for in group , e.g. full-sized devices for demonstration purposes
  • G06N 99/00 - Subject matter not provided for in other groups of this subclass
  • G06Q 50/00 - Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism

92.

Data collection system for aggregating biologically based measures in asynchronous geographically distributed public environments

      
Application Number 13405611
Grant Number 09292858
Status In Force
Filing Date 2012-02-27
First Publication Date 2013-08-29
Grant Date 2016-03-22
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian
  • Kothuri, Ravi Kanth V
  • Gill, Geoff

Abstract

The present invention relates to biologically and behaviorally based systems and methods for measuring audience response to a target stimulus. The systems and methods are deployable in multiple locations and may display stimuli based on location, target demographics, and combinations thereof.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/024 - Measuring pulse rate or heart rate
  • A61B 5/0476 - Electroencephalography
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/22 - Ergometry; Measuring muscular strength or the force of a muscular blow
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions

93.

Stimulus placement system using subject neuro-response measurements

      
Application Number 13730541
Grant Number 10127572
Status In Force
Filing Date 2012-12-28
First Publication Date 2013-07-18
Grant Date 2018-11-13
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/0402 - Electrocardiography, i.e. ECG
  • A61B 5/0482 - Electroencephalography using biofeedback
  • A61B 5/0488 - Electromyography
  • A61B 5/0496 - Electro-oculography, e.g. detecting nystagmus
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons

94.

Method and system for using coherence of biological responses as a measure of performance of a media

      
Application Number 13553515
Grant Number 08973022
Status In Force
Filing Date 2012-07-19
First Publication Date 2013-07-18
Grant Date 2015-03-03
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Williams, William H.
  • Fettiplace, Michael R.

Abstract

Various embodiments of the present disclosure create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.

IPC Classes  ?

  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • G06K 9/00 - Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • G09B 7/02 - Electrically-operated teaching apparatus or devices working with questions and answers of the type wherein the student is expected to construct an answer to the question which is presented or wherein the machine gives an answer to the question presented by the student
  • H04N 7/173 - Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N 21/658 - Transmission by the client directed to the server
  • A61B 5/026 - Measuring blood flow
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • H04H 60/46 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences

95.

Content based selection and meta tagging of advertisement breaks

      
Application Number 13730564
Grant Number 10140628
Status In Force
Filing Date 2012-12-28
First Publication Date 2013-07-18
Grant Date 2018-11-27
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Knight, Robert T.
  • Gurumoorthy, Ramachandran

Abstract

Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.

IPC Classes  ?

  • G06Q 40/00 - Finance; Insurance; Tax strategies; Processing of corporate or income taxes
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/04 - Measuring bioelectric signals of the body or parts thereof
  • A61B 5/0484 - Electroencephalography using evoked response
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 3/113 - Objective types, i.e. instruments for examining the eyes independent of the patients perceptions or reactions for determining or recording eye movement

96.

Methods and apparatus for improving data warehouse performance

      
Application Number 13529359
Grant Number 08738576
Status In Force
Filing Date 2012-06-21
First Publication Date 2013-06-20
Grant Date 2014-05-27
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lavdas, Steve
  • Mcdowell, Doug

Abstract

Methods and apparatus for improving data warehouse performance are disclosed. An example method to transform a first database into a second database includes generating a first mapping file associated with a fact table of the first database, the first mapping file referenced by a first hierarchical directory file path, generating a second mapping file associated with a dimension table, the second mapping file referenced by a second hierarchical directory file path, and retrieving data from the second database using the first and second mapping files via sequential navigation of the first and second hierarchical directory file paths.

IPC Classes  ?

  • G06F 7/00 - Methods or arrangements for processing data by operating upon the order or content of the data handled
  • G06F 17/30 - Information retrieval; Database structures therefor

97.

Systems and methods to determine media effectiveness

      
Application Number 13659592
Grant Number 09021515
Status In Force
Filing Date 2012-10-24
First Publication Date 2013-05-09
Grant Date 2015-04-28
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Lee, Hans C.
  • Hong, Timmie T.
  • Lee, Michael J.

Abstract

Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to time shift first response data gathered from a subject exposed to media a first amount to align the first response data with second response data simultaneously gathered from the subject to form aligned data. The first response data is associated with a first component of the media, and the second response data is associated with a second component of media. The example system also includes an analyzer to determine an effectiveness of the media based on the aligned data.

IPC Classes  ?

  • H04N 5/445 - Receiver circuitry for displaying additional information
  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • H04H 60/64 - Arrangements for services using the result of monitoring, identification or recognition covered by groups or for providing detail information
  • H04N 7/173 - Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
  • H04N 21/25 - Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
  • H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
  • H04N 21/475 - End-user interface for inputting end-user data, e.g. PIN [Personal Identification Number] or preference data
  • H04N 21/658 - Transmission by the client directed to the server
  • H04N 21/81 - Monomedia components thereof

98.

Method and system for determining audience response to a sensory stimulus

      
Application Number 13657432
Grant Number 09514439
Status In Force
Filing Date 2012-10-22
First Publication Date 2013-02-21
Grant Date 2016-12-06
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Marci, Carl D.
  • Levine, Brian

Abstract

The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.

IPC Classes  ?

  • G06Q 10/00 - Administration; Management
  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 10/10 - Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons
  • A61B 5/08 - Measuring devices for evaluating the respiratory organs
  • A61B 5/22 - Ergometry; Measuring muscular strength or the force of a muscular blow
  • A61B 5/11 - Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb
  • A61B 5/0476 - Electroencephalography
  • A61B 5/053 - Measuring electrical impedance or conductance of a portion of the body
  • A61B 5/024 - Measuring pulse rate or heart rate
  • H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
  • A61B 5/16 - Devices for psychotechnics; Testing reaction times

99.

Methods and apparatus to generate smart text

      
Application Number 13654899
Grant Number 08762192
Status In Force
Filing Date 2012-10-18
First Publication Date 2013-02-14
Grant Date 2014-06-24
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Anderson, Rich J.
  • Dyson, David S.
  • Ahrens, Mark

Abstract

Methods and apparatus to generate a performance metric are disclosed. An example method includes identifying a baseline volume and an incremental volume for a first time-frame and a second time-frame, calculating whether a market volume change direction is identical between the baseline volume and the incremental volume during the first time-frame and the second time-frame, and assigning a market change descriptor to the performance metric based on the calculated change direction.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
  • G06Q 30/02 - Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q 30/06 - Buying, selling or leasing transactions

100.

Effective virtual reality environments for presentation of marketing materials

      
Application Number 13569711
Grant Number 08548852
Status In Force
Filing Date 2012-08-08
First Publication Date 2013-01-24
Grant Date 2013-10-01
Owner NIELSEN CONSUMER LLC (USA)
Inventor
  • Pradeep, Anantha
  • Gurumoorthy, Ramachandran
  • Knight, Robert T.
  • Ratnakar, Dev

Abstract

Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

IPC Classes  ?

  • G06Q 30/00 - Commerce, e.g. shopping or e-commerce
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