A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
The present description is directed towards systems and methods for directing a user request for content over a network to a given content server on the basis of one or more rules. Methods and systems implemented in accordance with the present description comprise receiving a request for content form a user, the request for content including a profile of the user identifying one or more characteristics associated with the user. One or more rules are retrieved for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules. The one or more retrieved rules are applied to the request for content to identify a content server to which the request for content is to be delivered and the request for content is delivered to the identified content server.
Method, system, and programs for providing enhanced search term suggestions. A set of incomplete search terms indicating a sequence of search terms entered may be received. It may be detected that the sequence contains a descending phase followed by an ascending phase. In response to the detection, a pair of misinput term and corresponding corrected term may be identified in the set of incomplete search terms. A probability with respect to the misinput term is a misinput of the corresponding corrected term may be determined based on a historical context. Using such a probability, an incomplete search term containing the misinput term may be corrected. One or more proposed search terms may be determined based on the corrected incomplete search term for suggestion to the user.
A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
Methods and apparatus for providing an advertisement in a sidebar, and/or in a slidesheet associated with an application module displayed in the sidebar. The advertisement is targeted to the sidebar user based upon user specific information maintained by a content provider. The user specific information can comprise, sidebar application information, user preference information, shared user information and other information associated with the user that can be used to select an advertisement targeted to the user. An advertisement displayed in a slidesheet can be selected based upon user information and/or the functionality provided by the application module associated with the slidesheet.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
A system and method for Context Enhanced Mapping. A request is received from a user over a network for a map comprising an identification of a physical location, and at least one criteria. The physical location is mapped. Spatial, temporal, topical, and social data available to the network relating to the physical location and criteria is retrieved using a global index of data available to the network and prioritized for inclusion based upon the user and context of the request. The map of the physical location and at least some of the retrieved spatial, temporal, topical, and social data is displayed on a display medium.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
G06F 16/30 - Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
Apparatuses, methods, and systems directed to efficient cooling of data centers. Some embodiments of the invention allow encapsulation of cold rows through an enclosure and allow server fans to draw cold air from the cold row encapsulation structure to cool servers installed on the server racks. In other particular embodiments, the systems disclosed can be used to mix outside cool air into the cold row encapsulation structure to cool the servers. In some embodiments, the present invention involves utilizing a raised sub-floor design of a data center room.
A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
In a computerized search system, a document corpus is searched according to a query and results of the search are presentable as an ordered search result set comprising one or more search hits, a search hit being a document of the document corpus or reference thereto. Based on content of the search result set, a number of suggested queries and/or parameter options are presented to a querier, thereby allowing the querier to select a suggested query and/or provide values for the parameters and those selections can be used to reorder the hits of the search result set. The particular suggested queries and/or parameters presented depend on the page elements of the search result set's documents and their categorization. The categorization might be done using concept networks.
Method, system, and programs for providing enhanced search term suggestions. A set of incomplete search terms indicating a sequence of search terms entered may be received. It may be detected that the sequence contains a descending phase followed by an ascending phase. In response to the detection, a pair of misinput term and corresponding corrected term may be identified in the set of incomplete search terms. A probability with respect to the misinput term is a misinput of the corresponding corrected term may be determined based on a historical context. Using such a probability, an incomplete search term containing the misinput term may be corrected. One or more proposed search terms may be determined based on the corrected incomplete search term for suggestion to the user.
Techniques are provided for use in connection with online advertising exchanges. Methods are provided in which information is obtained, including, for each of multiple publisher sites, a set of publisher site tags, and for each of multiple advertisements, a set of advertisement tags. Methods are provided that include, in selection of an advertisement to be served in connection with a serving opportunity, utilizing, as a factor in the selection, matching of publisher site tags, associated with a publisher site associated with the serving opportunity, with advertisement tags of the advertisement.
Briefly, embodiments of methods or systems providing a mobile device user with localized and/or time-selectable search query terms and/or search results are provided.
The present description is directed towards systems and methods for directing a user request for content over a network to a given content server on the basis of one or more rules. Methods and systems implemented in accordance with the present description comprise receiving a request for content form a user, the request for content including a profile of the user identifying one or more characteristics associated with the user. One or more rules are retrieved for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules. The one or more retrieved rules are applied to the request for content to identify a content server to which the request for content is to be delivered and the request for content is delivered to the identified content server.
Descriptive data relating to at least a subset of a plurality of entities on a website is retrieved over a network. Endorsement data relating to the plurality of entities is retrieved from the website. A first set of probabilities is determined reflecting a probability that endorsements can be attributed to specific aspects. A second set of probabilities is determined reflecting a probability that terms can be attributed to aspects. Using the first set of probabilities and the second set of probabilities, a subset of the terms that are most probably associated with each entity are selected. Tags are then generated for each entity using the selected terms.
A method for the placement of advertisements on a page to optimize the occurrence of an event associated with such advertisements. The advertisements might include, for instance, advertisements on a webpage, and the event would include a user clicking on an advertisement. Data regarding the past performance of the advertisements is stored and updated as new data is received. A user requests a page from a server associated with the system. The server uses the performance data to derive a prioritized arrangement of the advertisements on the page. The server performs a calculation regarding the likelihood that an event will occur for a given advertisement displayed to a user. The advertisements are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the advertisements arranged according to this product.
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