Abstract

Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

IPC Classes  ?

• G06Q 30/02 - Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure relates generally to monitoring internet usage on home networks of panelist users. One examples method includes after determining that a user has accepted an offer to modify a home network of the user to monitor network traffic generated by devices connected to the home network, identifying a gateway device on the home network configured to receive network traffic from devices connected to the home network and communicate with an external network on behalf of the devices; determining that the gateway device is operable to be modified over the home network to include a monitoring application; and in response to determining that the gateway device is operable to be modified, modifying the gateway device over the home network to include the monitoring application.

IPC Classes  ?

• H04L 12/02 - Data switching networks - Details
• H04L 12/66 - Arrangements for connecting between networks having differing types of switching systems, e.g. gateways
• H04L 29/06 - Communication control; Communication processing characterised by a protocol

Abstract

Usage data representing resource accesses on a network by client devices in a plurality of households is accessed. Based on the accessed usage data, a set of the households that the usage data indicates are associated with a specified number and type of client devices is determined. A subset of the usage data is extracted, where the subset corresponds to resource accesses by client devices associated with the subset of households. Usage information is determined for the specified number and type of client devices based on the extracted subset of the usage data.

IPC Classes  ?

• G06F 15/173 - Interprocessor communication using an interconnection network, e.g. matrix, shuffle, pyramid, star or snowflake

Abstract

The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions.

IPC Classes  ?

• G06F 17/30 - Information retrieval; Database structures therefor
• G06Q 30/02 - Marketing; Price estimation or determination; Fundraising

Abstract

Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in.

IPC Classes  ?

• G06Q 30/00 - Commerce

Abstract

A first data set associated with a first group of users is accessed. The first data set includes demographic data, online behavior data, and additional user data associated with the users in the first group. A second data set associated with a second group of users is accessed. The second data set includes demographic data and online behavior data but not additional user data associated with the users in the second group. One or more sets of matched users are determined based on the demographic data and online behavior data included in the first data set and the demographic data and online behavior data included in the second data set. Based on the one or more sets of matched users, an augmented second data set that includes additional user data associated with the users in the second group is generated. Reports are generated based on the augmented second data set.

IPC Classes  ?

• G06Q 10/00 - Administration; Management

Abstract

One or more systems, processes, and models are provided to determine the effectiveness of different elements of an advertising campaign. Using the one or more systems, processes, and models, advertising effectiveness metrics are determined that indicate the relative effectiveness of the different elements of the campaign. A model may be generated using information about the manner in which consumers are exposed to advertisements. The information, for example, can include a history of exposures to advertisements in the campaign that occur before a user submits input, such as a survey response. In addition, the information also can include a history of exposures to advertisements in the campaign that occur after the user submits input, such as a survey response. As a result, the effectiveness can be distributed across multiple exposures experienced by consumers rather than a single exposure.

IPC Classes  ?

• G06Q 30/02 - Marketing; Price estimation or determination; Fundraising

Abstract

A first set of usage data representing access by client systems classified as a first type is determined. A count of unique visitors accessing the network resources from the first type of client systems based on the first set of usage data is determined. A second set of usage data representing access by client systems classified as a second type is determined. A count of unique visitors accessing the network resources from the second type of client systems is determined based on the second set of usage data. A total count of unique visitors accessing the network resources from the first and second types of client systems is determined based on data representing the usage overlap of devices of the first type with devices of the second type.

IPC Classes  ?

• G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs

Abstract

A displayable object is accessed and one or more portions of the accessed displayable object are selected. A screenshot of a client system display is accessed and a determination is made that the accessed screenshot includes the one or more selected portions of the displayable object. In response to determining that the accessed screenshot includes the one or more selected portions, display information about the displayable object is determined. The determined display information is sent to a server system.

IPC Classes  ?

• G09C 5/00 - Ciphering or deciphering apparatus or methods not provided for in other groups of this subclass, e.g. involving the concealment or deformation of graphic data such as designs, written or printed messages

Abstract

A first set of usage data for a first set of resources is determined based on information sent as a result of beacon instructions included with the first set of resources. A second set of usage data for a second set of resources is determined based on information received from monitoring applications. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. Adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data. Reports are generated based on the adjusted usage measurement data.

IPC Classes  ?

• G06F 15/173 - Interprocessor communication using an interconnection network, e.g. matrix, shuffle, pyramid, star or snowflake

Abstract

Systems and methods for determining delivery hierarchical information for an Ad unit. In an example method performed at a server, location information is received from a user computer system via a network. The location information is associated with an Ad unit presented on a webpage accessed by the user computer system. The server determines if any previously stored signature information matches with at least a portion of the received location information, then extracts domain information for any portions of the received location information that matches with any previously stored signature information. Then, at least partial delivery hierarchical information is generated based on the extracted domain information. The process repeats for other location information associated with the Ad unit that is received at the server. The generated delivery hierarchical information is aggregated. Then a report is generated based on the aggregated delivery hierarchical information.

IPC Classes  ?

• G06Q 30/00 - Commerce

Abstract

Systems and methods for capturing user engagements with Ad content included in a webpage. An example method renders a webpage having an Ad unit within a browser on a display of a user's computer. Then, a cursor event for an Ad unit included in the rendered webpage is recorded based on cursor position relative to an area on the webpage associated with the Ad unit and the recorded cursor event is transmitted to a server via a network for reporting to interested parties. The cursor event includes an initial cursor entry event, any click actions or any hover actions, and all related timings of such events. The recordation of a cursor event is further based on location information associated with the browser within the display, the webpage within the browser and the ad area within the webpage.

IPC Classes  ?

• G06Q 30/00 - Commerce

Abstract

Measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data.

IPC Classes  ?

• G06Q 30/00 - Commerce

Abstract

A state storage application can be configured to retrieve, from a computing device coupled to a host computing system, state information for the computing device, with the state information reflecting a current or past state of the computing device. The state storage application can be further configured to store the retrieved state information in a storage medium. A monitoring application can be configured to access the stored state information, and send at least a portion of the accessed state information to one or more servers.

IPC Classes  ?

• G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs

Abstract

In general, webpage or other resource accesses by client systems may be recorded, and those accesses may be analyzed to develop audience measurement reports. At times, it may be desirable to segment those reports according to classes of client systems (e.g., work vs. home client systems). A given client system can be classed into one of the reporting classes based on one or more classes of network service providers that provide the client with access to a network. The recorded resource accesses and classes of the client systems can then be used to generate audience measurement reports that are segmented according to one or more of the client system classes.

IPC Classes  ?

• G06Q 10/00 - Administration; Management

Abstract

A first list includes a first set of destination names. The first set of destination names including destination names involved in network communications engaged in by a device. A monitoring application is configured to access a second list that includes a second set of destination names, use the first list and the second list to access network communications, engaged in by the device, that involve the first set of destination names and the second set of destination names, collect information regarding the accessed network communications, and send the collected information to a server.

IPC Classes  ?

• G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs