Abstract

Various systems and methods for generating and augmenting viewership datasets are disclosed. In particular, some embodiments prepare the datasets for further analysis by supplementing missing information based upon available data. The system may organize viewership data from disparate formats into a unified form to facilitate analysis and projection of non-reporting device data. In some embodiments, the projections may scale existing cumulative determinations based on information regarding the presence and character of non- reporting devices in different geographic markets.

IPC Classes  ?

• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04H 20/46 - Arrangements characterised by circuits or components specially adapted for broadcast specially adapted for broadcast systems covered by groups
• H04H 60/76 - Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet

Abstract

Systems and methods for determining delivery hierarchical information for an Ad unit. In an example method performed at a server, location information is received from a user computer system via a network. The location information is associated with an Ad unit presented on a webpage accessed by the user computer system. The server determines if any previously stored signature information matches with at least a portion of the received location information, then extracts domain information for any portions of the received location information that matches with any previously stored signature information. Then, at least partial delivery hierarchical information is generated based on the extracted domain information. The process repeats for other location information associated with the Ad unit that is received at the server. The generated delivery hierarchical information is aggregated. Then a report is generated based on the aggregated delivery hierarchical information.

Abstract

Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.