Abstract

Methods, apparatus, systems and articles of manufacture are disclosed for text extraction from a receipt image. An example non-transitory computer readable medium is disclosed comprising instructions that, when executed, cause a machine to at least generate a baseline product hierarchy using product information, calculate categorical impact values for products in the baseline product hierarchy, calculate an average impact value for the baseline product hierarchy using the calculated categorical impact values, calculate a first weighting factor for respective ones of the products based on a comparison between the categorical impact values and the average impact value, calculate a second weighting factor associated with respective ones of the products in the baseline product hierarchy based on sales data, and generate final weighted categorical impact values based on (a) the first weighting factors, (b) the second weighting factors and (c) the categorical impact values corresponding to the respective ones of the products.

IPC Classes  ?

• G06Q 30/0242 - Determining effectiveness of advertisements
• G06Q 30/0201 - Market modelling; Market analysis; Collecting market data

Abstract

Methods, apparatus, systems, and articles of manufacture are disclosed for processing an image using visual and textual information. An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to detect regions of interest corresponding to a product promotion of an input digital leaflet, extract textual features from the product promotion by applying an optical character recognition (OCR) algorithm to the product promotion and associating output text data with corresponding ones of the regions of interest, determine a search attribute corresponding to the product promotion, generate a first dataset of candidate products corresponding to the product in the product promotion by comparing the search attribute against a second dataset of products, and select a product from the first dataset of candidate products to associate with the product promotion, the product selected based on a match determination.

IPC Classes  ?

• G06V 30/19 - Recognition using electronic means
• G06F 16/903 - Querying
• G06V 10/25 - Determination of region of interest [ROI] or a volume of interest [VOI]
• G06V 10/82 - Arrangements for image or video recognition or understanding using pattern recognition or machine learning using neural networks
• G06V 30/16 - Image preprocessing
• G06Q 30/0241 - Advertisements

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to control market strategy adjustments. An example apparatus includes a target principle generator to determine a target principle of a product based on at least one lever, the at least one lever indicative of an adjustable parameter corresponding to the product, an execution analyzer to compare in-market data of the product to the target principle of the product, a score generator to determine an aggregate score of the product based on the comparison, and an output generator to reduce discretionary input of an analyst by generating an output, the output including the aggregate score of the product and a recommended adjustment to the at least one lever.

IPC Classes  ?

• G06Q 30/0201 - Market modelling; Market analysis; Collecting market data
• G06Q 30/0207 - Discounts or incentives, e.g. coupons or rebates
• G06Q 30/0211 - Determining the effectiveness of discounts or incentives

Abstract

Methods, apparatus, systems, and articles of manufacture are disclosed to categorize image text. An example apparatus includes region detection model training circuitry to identify candidate regions in an input image that include text, and generate bounding boxes around respective ones of the identified candidate regions. The example apparatus also includes mask application circuitry to improve optical character recognition (OCR) by applying a mask to the input image, wherein the mask removes content of the input image except for portions of the input image within the bounding boxes, and OCR circuitry to perform OCR on the masked input image to obtain text data within the bounding boxes.

IPC Classes  ?

• G06V 30/18 - Extraction of features or characteristics of the image
• G06V 30/19 - Recognition using electronic means

Abstract

The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.

IPC Classes  ?

• A61B 5/00 - Measuring for diagnostic purposes ; Identification of persons