DIGITALLY REPRESENTING USER ENGAGEMENT WITH DIRECTED CONTENT BASED ON BIOMETRIC SENSOR DATA

Register USPTO Patent
Application Number 16833504
Status Pending
Filing Date 2020-03-27
First Publication Date 2020-09-17
Publication Date 2020-09-17
Owner WARNER BROS. ENTERTAINMENT INC. (USA)
Inventor
  • Chappell, Iii, Arvel A.
  • Ostrover, Lewis S.

Abstract

A computer-implemented method for obtaining a digital representation of user engagement with audio-video content includes playing digital data comprising audio-video content by an output device that outputs audio-video output based on the digital data and receiving sensor data from at least one sensor positioned to sense an involuntary response of one or more users while engaged with the audio-video output. The method further includes determining a Content Engagement Power (CEP) value, based on the sensor data and recording the digital representation of CEP in a computer memory. An apparatus is configured to perform the method using hardware, firmware, and/or software.

IPC Classes  ?

  • H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
  • H04N 21/466 - Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]